01 | graphic design & fashion
August. 2018

work in progress

Coming soon in mid-September!

02 | graphic design
August. 2018
Kanna—a recreational cannabis brand

work in progress

Coming soon in mid-September!

03 | graphic design
April. 2018
Comerica Rebranding

Assignment: I was assigned to rebrand Comerica for a communication class at ArtCenter College of Design. Comerica is a financial services company that operates through the following business segments: business bank, retail bank, and wealth management. One of their corporate responsibilities is “sustainability”.

Concept: The new identity system is named “Oakes”. It is a dynamic identity composed by three icons of oak leaf. A single oak leaf icon contains two parts. The top part is a silhouette of mountains. The bottom part can be read as lakes, waves, or rivers. Two parts join together to form the “Comerica Oak Leaf”, correlating with Comerica’s philosophy of sustainability. Three leaves positions together to frame a circle-like icon, indicating an attitude of sustainability and trustworthiness.

Instructor: Gerardo Herrera 
Client: ArtCenter College of Design

*for further information, please visit 

04 | graphic design
February. 2018
Great Writer Series

This project is to design an 8 page plus cover, text-heavy publication based on the research of a writer's life and work. The writer I choose is the Argentine short-story writer, essayist, poet and translator, Jorge Luis Borges and his famous short story, The Garden of Forking Paths.

The requirements of this project:
01—letter size
02—double-sided printing
03—black laser (no bleed, no colors)
04—collated, saddle stitch
05—any choices of paper stock

*One experimental approach I do for this project is the use of paper stock. What I do is producing three versions of brochures based on two papers, Clearprint 10001416 Design Vellum Paper and Neenah Translucent Gold Paper.

*Design concept: Borges's works mainly deal with topics of time, space, self-identity, bizarreness, and contradiction. His works have inspired so many contemporary movies like The Matrix, Inception, and Interstellar. In order to present his writing style, the arrangement of layout is using type glyphs, lines and juxtaposition of texts to reveal a sense of passage of time. From the first page to the last page, all the spreads would be able to compose a timeline.

*One version of brochures is using only vellum paper for printing. The initial idea is that when audience see the closed brochure, they would see the translucent pages overlap each other, creating complex layers. This approach is to mimic one of the Borges's writing styles, which is about contradiction.

Instructor: River Jukes-Hudson 
Client: ArtCenter College of Design