Visual Conversations
︎01. Self-Adhere Sticker Store (WIP)
02. MESSAGE. TECH. HUMAN. (WIP)
03. Psychedelic Perfume 迷夢香水
04. Boudin San Francisco
05. Rebelle
06. Kanna—a recreational
cannabis brand
07. Comerica Rebranding
08. Great Writer Series
09. “New York Style” poster
10. Lettering
11. Gucci Spring & Summer
2018 Campaign Teaser
12. Sigur Rós—“Kveikur”
13. “Sanchez” Typeface Brochure
14. Type Classifications Posters
Typo? Font? Typeface?
︎01. Type Design—“Buttress” v1.0 (ongoing)
02. Rational Type Design: Ellipsis and Pascal (ongoing)
Digital Paintings
︎01. Generative Images—“Ocean Angel”
02. Floral
03. Pixelation
Pressing the Shutter
︎01. Dancing Shade (ongoing)
02. Infinity—Lost in Scales
03. Blossoming & Dancing
04. Cuba
Beauty Is Defined By...
︎01. Rebelle
Orchestra
︎00. Yi's Music Station 👩🎤👨🎤
01. Sigur Rós—“Kveikur”
Typography
Ongoing
Rational Type Design: Ellipsis and Pascal
A two-week practice of rational typefaces design.
More details are coming!
Designer: Yi Mao
Instructor: Simon Johnston
Advisor: Greg Lindy
©2018 Yi Mao All Rights Reserved.
More details are coming!
Designer: Yi Mao
Instructor: Simon Johnston
Advisor: Greg Lindy
©2018 Yi Mao All Rights Reserved.
Typography
Ongoing (Stage 1 Is Closed, On Break Now)
“Buttress” v1.0
Having
a fundamental experience on designing rational typefaces last year, designing “Buttress”
typeface gives the designer a comprehensive and further opportunity to systematically
design a typeface and have a deeper understanding on typography. What are the
basic characteristics and origins of letterforms? What aspects should a
designer notice throughout the process, such as contrast, weight, balance,
etc.? What are the intentions of designing typefaces, for body text or digital
display? Shall the design/characteristics of typeface come out first or the
basic reading functionality of typefaces? Several critical questions are addressed
by Professor Greg Lindy during this 14-week font design course.
For
“Buttress”, it originates from the architectural term “flying buttress”. The
term itself also correlates with biology, car design, and musical instruments. Designer’s
intention of designing this typeface is embracing the traditions of serif
typefaces in a contemporary context. There is always a duality aspect embedded
in this typeface. Ideal contexts, topics and formats may relate to this
typeface are, FILM/MUSIC/THEATRE, RESTAURANT, TECHNOLOGY, COSMETIC, PACKAGING, EXHIBITION,
FILM, BRAND IDENTITY, POSTER, AND SIGNAGE.
Test pages on the left.
Designer: Yi Mao
Instructor: Greg Lindy
Disclaimer: Buttress v1.0, as designer’s very first systemmatic typeface design, may not be an appropriate bodytext typeface. If you’re insterested in trying this typeface especially as a display font, please email me for any further inquiry.
©2019 Yi Mao All Rights Reserved.
For “Buttress”, it originates from the architectural term “flying buttress”. The term itself also correlates with biology, car design, and musical instruments. Designer’s intention of designing this typeface is embracing the traditions of serif typefaces in a contemporary context. There is always a duality aspect embedded in this typeface. Ideal contexts, topics and formats may relate to this typeface are, FILM/MUSIC/THEATRE, RESTAURANT, TECHNOLOGY, COSMETIC, PACKAGING, EXHIBITION, FILM, BRAND IDENTITY, POSTER, AND SIGNAGE.
Test pages on the left.
Designer: Yi Mao
Instructor: Greg Lindy
Disclaimer: Buttress v1.0, as designer’s very first systemmatic typeface design, may not be an appropriate bodytext typeface. If you’re insterested in trying this typeface especially as a display font, please email me for any further inquiry.
©2019 Yi Mao All Rights Reserved.
Branding
Work In Progress
“Self-Adhere” Sticker Store
Coming in May!
Graphic Design & Typography
Work In Progress
“MESSAGE. TECH. HUMAN”
