sweetgreen IPO Campaign

In support of sweetgreen’s IPO in November of 2021, the brand studio team ideate and design the entire roadshow campaign. To deliver sweetgreen’s vision of food, the campaign were built around a core message, “Rewrite the future of food with us” through motion design, billboard design, wildposting, videos, and social media designs. 


Year: 2021





sweetgreen team:

Thomas Wilder, Emily Morris, Brian Okarski, Marisa Aveling, Kyra Peckaitis, Yi Mao, Ray Ramirez, Brian Kim, Nicholas Scarpinato, and Diego Salinas. 


Screen panels and signages inside of the New York Stock Exchange on the listing day.


The OOHs at Times Square cannot be made possible with the help from Diego Salinas





Images are selected from sweetgreen’s photo library established by Johanna Hsu, Nicholas Scarpinato, Melanie Weiner, and other previous team members over the past four years. By juxtaposing those images together, it was creating something new. Contents on those photographs are curated to match campaign’s core message. They include “ingredients”, “food”, “farmers/people”, “supply chain”, and “employees”. 





© 2022 Yi Mao All rights reserved.

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