sweetgreen Rebrand

sweetgreen worked closely with COLLINS to reimagine its brand idea and appearance. Under the new brand guidance, the sweetgreen brand studio designed all the brand touchpoints—from store signages to menu boards, employee shirts to bags, the digital app to the website.


Year: 2021




sweetgreen
︎︎︎
Thomas Wilder, Eric Estroff, Emily Morris, Brian Okarski, Marisa Aveling, Joanna Hsu, Melanie Weiner, Nicholas Scarpinato, Ray Ramirez, Yi Mao, and Fictive Kin


COLLINS
︎︎︎
Sanuk Kim, George Lavende, Zuzanna Rogatt, Tomas Markevicius, Eric Park, Tom Eli, Madeleine Carrucan, Dashiell Alison, Ann Kim, Antonia Laza, Alex Wallace, Mari Juliano, Min He, and MCKL Type


Some of store signages are rendered with Cinema4d and Arnold Renderer. Images were created through compositing 3D models with Camera Calibration tool in Cinema 4D. 



One of the challenges was creating a design system that can be applied to hundreds of items across sweetgreen stores and the headquarter. The solution was to assign meanings and functions to typefaces and colors so that design elements can work accordingly with the brand tone of voice.










© 2022 Yi Mao All rights reserved.

California & future destinations