East-West/West-East 
website archive


2020
Typography, Research,  字型设计、调研

For cost efficiency, I have decided to terminate my Graduate Thesis website eastwestwesteast.info. This page saves all the contents migrated from the research website. But the parallel scrolling has been disabled due to web design limits. 

I sincerely hope the previous website has been beneficial to many students and designers, and I hope this page continuously does so. If you have any questions or comments, feel free to email me!
        出于节省资源的考虑,我决定关闭毕业论文网站 eastwestwesteast.info。并将原先的网页的内容搬运到此页面内。但由于网页设计的限制,平行滚动功能已被禁用。
        我真诚地希望之前的网站已经为许多学生和设计师提供了帮助,并希望这个页面能继续发挥作用。如果你有任何问题或意见,请随时给我发邮件!









Part 01.
THE
FORMATION OF
EAST-ASIAN CHARACTERS




Part 01.
THE FORMATION OF
LATIN CHARACTERS


Part 02. 
ANATOMY
THE TERMINOLOGY OF EAST-ASIAN CHARACTERS



Part 02. 
ANATOMY
THE TERMINOLOGY OF LATIN CHARACTERS

There are many books being used as textbooks at several colleges in the U.S. demonstrating such topic. 
以上是在美国的几所大学被用作教材的字体书籍,内容包含了西文字体的基本知识点。



Part 03
The Classification
of East-Asian Typefaces

Part of the contents above are from a series valuable typographical resources. They include Chinese Type Archive, Types of Type, and Idea Document 1 book.

Part 03
The Classification 
of Latin Typefaces


Part 04
EAST-ASIAN TYPOGRAPHY + LATIN TYPOGRAPHY PAIRING

01. East-Asian & Latin character comparison

02. Procedures

03. Unity

04. Contrast

Part 05.
EAST-ASIAN TYPOGRAPHY & GRAPHIC DESIGN

Chinese Type Foundries, Independent Studios,
& Independent Designers

FounderType: www.foundertype.com
JustFont: justfont.com
Chinese Type Archive: chinesetypearchive.com
Hanyi Fonts: hanyi.com.cn
Synoptic Office: www.synopticoffice.com
TienMin Liao: typeji.com
Dyna Font: www.dynacw.com/en
3type: 3type.cn
Arphic: www.arphic.com.tw
Oval-Graphic: oval-graphic.com
Zhi-Hong Wang: wangzhihong.com
Kai-Hang Mak: makkaihang.com
Dadoda: dadoda.cn
Reflex Design: reflexdesign.cn
2Tigers Design: 2tigersdesign.cargo.site
O.OO: odotoo.com
Retro Jam: www.retrojamtaiwan.com
Type Is Beautiful: thetype.com/zh-hant
MakeFont: www.makefont.com
WType: wytype.com

Korean Type Foundries, Independent Studios,
& Independent Designers

AG Typography Institute: agfont.com
Sandoll: sandoll.co.kr
Fontrix: www.fontrix.co.kr/Default.aspx
Goodfont: www.goodfont.co.kr
Yoo Min Goo: yoonmingoo.net
Yang Jang: yang-jang.com
Na Kim: ynkim.com
Jikji Soft: jikjisoft.com
Hangul Typography School: typoschool.com
Paju Typography Institute: www.pati.kr
Korean Society of Typography: koreantypography.org
Corner Studio: corners.kr/studio + Corner Printing: www.corners.kr/printing
TypoJanchi International Typography Biennale: www.typojanchi.org/2019
Ha Hyeongwon: hyngwn.com
Hezin O: ohezin.kr
FNT: studiofnt.com
Sunny Studio: www.sunnystudio.kr
Ordinary People: ordinarypeople.kr
Everyday Practice: everyday-practice.com
Content Form Context: www.contentformcontext.com
Sulki And Min: www.sulki-min.com/wp/
Saworl: saworl.com/new
Sulki And Min: www.sulki-min.com/wp/
Design Momentum: designmomentum.org/index.html
Kim Garden: kimgarden.kr
Triangle Studio: www.triangle-studio.co.kr
Chui Graf: chuigraf.kr
Google Fonts’ Korean Collection: googlefonts.github.io/korean
Types of Type: typesoftype.com

Japanese Type Foundries, Independent Studios,
& Independent Designers

Tokyo TDC: tokyotypedirectorsclub.org
TypeSquare: typesquare.com
Morisawa: en.morisawa.co.jp
FontWorks: fontworks.co.jp
Iwata: www.iwatafont.com
Motawa Font: www.motoyafont.jp
Axis Font: www.axisfont.com
Yukihiro Nakamura: www.n-font.com
Werk Graphics: werkgraphic.com/Works
Jiyu Kobo: www.jiyu-kobo.co.jp
Kazui Press: kazuipress.com
Dharma Type: dharmatype.com

Part 05. 
LATIN TYPOGRAPHY & GRAPHIC DESIGN

Latin Type Merchandise & Foundries

Adobe Fonts: fonts.adobe.com
Google Fonts: fonts.google.com
Dalton Maag: www.daltonmaag.com
Emigre Fonts: www.emigre.com
Linotype: www.linotype.com
Monotype: www.monotype.com
Letterform Sweden: lettersfromsweden.se
Klim Type Foundry: klim.co.nz
Sharp Type: sharptype.co
Colophon Foundry: www.colophon-foundry.org
Swiss Typeface: www.swisstypefaces.com
Production Type: www.productiontype.com
Optimo: www.optimo.ch
A2 Type: www.a2-type.co.uk
Hoefler & Co: www.typography.com
House Industries: houseind.com205TF: www.205.tf
Milieu Grotesque: www.milieugrotesque.com
Alfa Type: www.alfatypefonts.com
The Pyte: thepytefoundry.net
Future Fonts: www.futurefonts.xyz
Blaze Type: blazetype.eu
FatType: www.fatype.com
Commercial Type: commercialtype.com
FontShop: www.fontshop.com
TypeNetwork: www.typenetwork.com
Village: vllg.com
Copper and Brasses: coppersandbrasses.com
Velve Tyne: velvetyne.fr
ARS Type: arstype.angusrshamal.com
Margot Leveque: www.margotleveque.com
Wise Type: wisetype.nl
Bretagne Type Foundry: www.bretagnebretagne.fr
Photo Lettering: www.photolettering.com
Pampa Type: pampatype.com
LatinoType: latinotype.com
General Type Studio www.generaltypestudio.com
Frere Jones: frerejones.com
Dinamo: www.abcdinamo.com

UK+European Design Studios

UK-based
Made-Thought www.madethought.com
North Design www.northdesign.co.uk
Koto: koto.studio
dn&co: dnco.com
OK-RM: www.ok-rm.co.uk
Warrior Studio: warriorsstudio.com
Zak Group: www.zakgroup.co.uk
Magpie: magpie-studio.com
Sawdust: www.madebysawdust.co.uk
Commission: commission.studio
Bond: bond-agency.com
The Mill: www.themill.com
Socio Design: sociodesign.co.uk
Factory Fifteen: www.factoryfifteen.com
Here Design: www.heredesign.co.uk
A Practice for Everyday Life: apracticeforeverydaylife.com
Spin Studio: spin.co.uk
Catalogue: www.thisiscatalogue.co.uk
Stink: www.stinkstudios.com
Mucho: www.wearemucho.com
SuperUnion: www.superunion.com

Europe-based
Studio Dumbar: studiodumbar.com
DEUTSCHE & JAPANER: deutscheundjapaner.com
Olssøn Barbieri: olssonbarbieri.com
Reynolds & Reyner: reynoldsandreyner.com
Mouse Graphics: www.mousegraphics.eu
Les Graphiquants: les-graphiquants.fr
IDna Group: idnagroup.com
Bureau Borsche: bureauborsche.com
Stockholm Design Lab: www.stockholmdesignlab.se
Mount Agency: www.mount.agency
Tres Tipos Gráficos: trestiposgraficos.com
Futur Neue: www.futurneue.cc
Querida: www.querida.siStink: www.stinkstudios.com
ACNE: www.acne.se
Mucho: www.wearemucho.com
Studio Feixen: www.studiofeixen.ch
Homework: www.homework.dk

North American Design Studios

Chermayeff & Geismar & Haviv: www.cghnyc.com
IDEO: www.ideo.com
Frog: www.frogdesign.com
FuseProject: fuseproject.com
COLLINS: www.wearecollins.com
Lippincott: lippincott.com
Landor: landor.com
ManvsMachine: mvsm.com
R/GA: www.rga.com
Saatchi & Saatchi: saatchi.com/en-us
AKQA: www.akqa.com
TBWA/Chiat Day: www.tbwachiatday.com
TBWA Media Arts Lab: www.mediaartslab.com
FutureBrand: www.futurebrand.com/us
Pentagram: (you may already have the link)
Base Design: www.basedesign.com
Mother Design: www.motherdesign.com
Hugo & Marie: /www.hugoandmarie.com
Center Design: hello.center.design
2x4: 2x4.org
Concrete: www.concrete.ca
DesignStudio: design.studio
Blok Design: blokdesign.com
ManualSF: manualcreative.com
Moving Brands: www.movingbrands.com
Gretel: gretelny.com
Stink: www.stinkstudios.com
Weiden Kennedy: www.wk.com
72andSunny: www.72andsunny.com
Trollbäck+Company: trollback.com
Instrument: www.instrument.com
Hype Type: hypetypestudio.com
Turner Duckworth: www.turnerduckworth.com
Jones Knowles Ritch: www.jkrglobal.com
Elephant: elephant.is
Mucho: www.wearemucho.com
Ueno: ueno.co
SuperUnion: www.superunion.com
Morcos Key: morcoskey.com
Public-Library: public-library.org

North American Independent Studios

Folder Studio: folder.studio
Inventory Press: www.inventorypress.com
Actual Source: actualsource.org
Fisk Projects: www.fiskprojects.com/studio
PlayLab: www.playlab.org
...

Part 06. 
EAST-ASIAN TYPOGRAPHY READINGS




“Kanji Graphy: Visual translation between Latin letters and Japanese characters” by Mariko Takagi: www.academia.edu/14997299/Kanji_Graphy_Visual_translation_between_Latin_letters_and_Japanese_characters“Beyond the

Pictorial: Exploring the semiotic layer of typography in Hanzi / Kanji character” by Mariko Takagi: www.academia.edu/23014651/

Beyond_the_Pictorial_Exploring_the_semiotic_layer_of_typography_in_Hanzi_Kanji_characters
“‘Bamboo fonts’—Cultural stereotypes visualised by display fonts” by Mariko Takagi: www.academia.edu/12422507/_Bamboo_fonts_Cultural_stereotypes_visualised_by_display_fonts

“Typography between Chinese complex characters and Latin Letters”: www.academia.edu/12160847/Typography_between_Chinese_complex_characters_and_Latin_Letters

Part 06. 
LATIN TYPOGRAPHY READINGS











Typefaces: Diatype,  Maxi
Website: Cargo 3

© 2017–25 Yi Mao All rights reserved.
Nanjing, China + California, US

yimaodesign@gmail.com