2021
Campaign Design, Art Direction, 品牌推广设计、艺术指导
‘East-West/West-East’ typography reference book originates from Yi Mao’s MFA Graphic Design thesis project. It is a do-si-do book which contains two parts. Part I: East-Asian Typography Atlas introduces fundamental information about Chinese, Korean, and Japanese typography. It also teaches readers how to use East-Asian typography with Latin typography. Part II is documentation of creating Part I, including the research process, reading lists, etc.
《东西西东》字体参考书源自我个人的平面设计硕士论文项目。这是一部 do-si-do 装订的书籍,包含两部分。第一部分:东亚字体图集,介绍了有关中文、韩文和日文字体的基础信息,并教导读者如何将东亚字体与拉丁字体结合使用。第二部分则记录了第一部分的创作过程,包括研究过程、阅读清单等。
Designer: Yi Mao
Photographer: Charlie Sin
Photographer: Charlie Sin
Do-si-do binding