Graphic Design & Typography
April, 2019
MESSAGE. TECH. HUMAN
A project from Graduate Typography 2 class that uses posters, motion, and collaterals to execute the core methodology from either an artist, a musician, a photographer, a philosopher, a theorist, a poet, or a critic. Marshall McLuhan is a personal choice for this specific project and his theories potentially allow the designer to embed his critique/comments on media and mediums as well.
Designer: Yi Mao
Instructor: Tyrone Drake
“East-West/West-East” typography reference book | MFA Thesis: East-West/West-East
MFA Thesis Documentation | Getty Museum Rebrand
Message. Tech. Human | Buttress v1.0 (ongoing 👨🏻🎨) | Rational Type Design (ongoing 👨🏻🎨) | Psychedelic Perfume 迷夢香水
Boudin San Francisco | Rebelle | Kanna—a recreational cannabis brand
MFA Thesis Documentation | Getty Museum Rebrand
Message. Tech. Human | Buttress v1.0 (ongoing 👨🏻🎨) | Rational Type Design (ongoing 👨🏻🎨) | Psychedelic Perfume 迷夢香水
Boudin San Francisco | Rebelle | Kanna—a recreational cannabis brand