(ENG)
As a visual communication designer formally trained in film and photography, I specialize in crafting resonant brand narratives across print, digital, and physical spaces. My design philosophy is deeply rooted in storytelling—I seek to collaborate with brands and individuals to articulate meaningful stories that build emotional connections with their audiences.

Specializes in Branding, Packaging, Typography + Type Design, Art Direction, and 3D Visualization. Minor on Film Visual Design, Design Research & Strategy, and Motion. 
(CHN)        作为一名受过电影与摄影专业教育的视觉传达设计师,我专注于在印刷品、数字媒体和实体空间中创造富有感染力的品牌叙事体验。我的设计理念深深植根于故事性(Storytelling)之中,并希望能与品牌及个人合作,通过视觉传达设计增进人与人、人与品牌之间的情感共鸣。
        个人的设计服务主要专注于品牌设计、包装设计、字体排印和设计、艺术指导、立体视觉化呈现这几个方面。也能够参与影视视觉设计、品牌战略、设计调研和动态动画设计。过去几年往返甲乙方的经验,确保自己能够更灵活地与大、中、小型品牌方合作,并确保品牌无论在什么样的维度下都能够呈现其最佳形象。







Experience

Awards & Recognition
03. 2025–Present, Freelancing
01. 2024–03.2025, SYLVAIN
08. 2022–01. 2024,
Apple Marcom
12. 2020–07. 2022, sweetgreen
08–10.2020, Josie Maran Cosmetics
06.2020, Chandelier Creative
05–08.2019, COLLINS
04–05.2019, Buck
11.2015–07.2016, Penguin App


2023
CORE77 Packaging Award / Communication Arts 2023 Design Competition shortlisted

2022
YoungBattle Awards 2022 Jury / Fast Company Innovation by Design Awards: The Best of Branding 2022 (sweetgreen brand studio team + COLLINS)

2021
GDC Award 21—Merit Award / Adweek's 2021 Constellation Awards / Pentawards / Hiiibrand Awards 嗨!品牌 2020 / Dieline Awards 2021 / Young Ones / CORE77 Design Award

2020

Award360° Graduation Work of the Year / STA 100 / Hiiibrand 嗨!品牌 Packaging Silver Award / Communication Arts / Golden Pin Concept Design Award 金点概念设计奖 / DNA Paris Design Awards / DNA Paris Design / PRINT Regional Design Awards / Young Ones / GDUSA American Package Design Awards

2019
Pentawards / CORE77 Packaging Award / CORE77 Visual Communication Award / Young Ones / Young Ones / GDUSA / Graphis / Graphis

September–December 2018
ArtCenter College of Design Mentorship Program with Lippincott SF

2018
Young Ones
/ Graphis Photography / Graphis Photography / Graphis




Education
Press & Print Publication
Exhibitions & Features
M.F.A. | Graphic Design | ArtCenter College of Design 艺术中心设计学院 (2017–20)
M.F. A. dropped out | Graphic Design | Academy of Art University 旧金山艺术大学 (2016–17)
B.A. | Visual Arts (Media), an emphasis on photography and film | University of California, San Diego 加州大学圣地亚哥分校 (2014–16)
B.F. A. dropped out | Graphic Design | School of Visual Arts 视觉艺术学院 (2014–14)
A.A. | Liberal Arts | Santa Barbara City College 圣芭芭拉城市学院 (2011–14)
Design360°  Issue 107:  Career Investigation of 90s Designers
Slanted: Yearbook of Lettering #1,
page 231
Slanted: Posters Can Help (2023)
Asian-Pacific Design No.17 feature 第十七届亚太设计年鉴 入选刊登
The Dieline
étapes: Le Savoir Emballé (Issue 253)
Core77
Voyage Los Angeles
GDUSA April 2019 magazine
World Brand Design Society
Graphis
Packaging of the World
World Brand Design Society
Morre Design
电台“北海普利斯“采访
2020 Art & Design Education FutureLab 艺术与设计创新未来教育博览会
The Grad Show & Tell by Design Diplomacy
SearchSystem™




Contact
如果有任何咨询、合作意向,欢迎通过邮箱或者社交媒体进行联系!
If any of my work resonates with you, feel free to contact me via email or social medias for more information.









Typefaces: Diatype,  Maxi
Website: Cargo 3

© 2017–25 Yi Mao All rights reserved.
Nanjing, China + California, US

yimaodesign@gmail.com