2022 Spring Season
2022
Branding, Campaign Design, Creative Art Direction, 品牌设计、品牌宣传活动设计、艺术指导
Sweetgreen’s Spring Season is here, bringing in lighter, brighter flavors and crisp, young vegetables!
This year, it’s a new bowl—the Chicken Chimichurri Bowl! Bright, acidic and herby chimichurri vinaigrette was the inspiration behind this bowl. Chimichurri is an Argentinian sauce usually paired with grilled meats such as steak. In this seasonal bowl, Sweetgreen have chimichurri with bold and flavorful blackened chicken and the dressing is a bright contrast to the savory chicken. The seasonal spring asparagus is dressed with lemon, olive oil and salt for a subtle fresh taste that also pairs well with the dressing. It is kept raw so it has a nice crunchy texture.
This year, it’s a new bowl—the Chicken Chimichurri Bowl! Bright, acidic and herby chimichurri vinaigrette was the inspiration behind this bowl. Chimichurri is an Argentinian sauce usually paired with grilled meats such as steak. In this seasonal bowl, Sweetgreen have chimichurri with bold and flavorful blackened chicken and the dressing is a bright contrast to the savory chicken. The seasonal spring asparagus is dressed with lemon, olive oil and salt for a subtle fresh taste that also pairs well with the dressing. It is kept raw so it has a nice crunchy texture.
Sweetgreen 的春季菜单已经上线，带来了更加清爽、明亮的风味以及新鲜的时令蔬菜！
今年的新品是一款全新的碗餐——香草酱鸡肉碗！灵感来自明亮、酸爽并带有草本风味的香草酱醋汁。香草酱是一种阿根廷的酱汁，通常搭配烤肉一同食用。在这款时令碗餐中，Sweetgreen 将香草酱与味道浓郁的碳烤鸡肉搭配，醋汁的清爽与咸香的鸡肉形成了鲜明的对比。春季的时令芦笋则用柠檬、橄榄油和盐调味，带来清新的微妙口感，同时也很好地衬托了这款酱汁。
今年的新品是一款全新的碗餐——香草酱鸡肉碗！灵感来自明亮、酸爽并带有草本风味的香草酱醋汁。香草酱是一种阿根廷的酱汁，通常搭配烤肉一同食用。在这款时令碗餐中，Sweetgreen 将香草酱与味道浓郁的碳烤鸡肉搭配，醋汁的清爽与咸香的鸡肉形成了鲜明的对比。春季的时令芦笋则用柠檬、橄榄油和盐调味，带来清新的微妙口感，同时也很好地衬托了这款酱汁。
sweetgreen team:
Design Director: Brian Okarski
Creative Director of Narratives: Marisa Aveling
Copywriter: Alyssa Mandel
Art Director: Joanna Hsu
Art Direction Assisting & Design: Yi Mao, Brian Kim
Brand Manager: Annie Lee
Integrated Producer: Erin Fitzpatrick
Photographer: Mari Juliano
Design Director: Brian Okarski
Creative Director of Narratives: Marisa Aveling
Copywriter: Alyssa Mandel
Art Director: Joanna Hsu
Art Direction Assisting & Design: Yi Mao, Brian Kim
Brand Manager: Annie Lee
Integrated Producer: Erin Fitzpatrick
Photographer: Mari Juliano
The 2022 spring menu highlights the Chicken Chimichurri Bowl, Mushroom Chimichurri Bowl, Chimichurri Protein Plate as the main items.
2022 年春季菜单的重点推出了香草酱鸡肉碗、香草酱蘑菇碗和香草酱蛋白拼盘作为主打产品。The 2022 spring campaign is built around this magical Chimichurri world full of fresh ingredients and vegetables.
Customized typeface and graphic frames with glow details are dedicated to revealing the magic and adventurous aspect of this Chimichurri world. The bright, acidic, and herby flavor joining spring's young and energetic feeling inspired the seasonal color palettes. All these elements combine with photography and motion to establish a vivid and memorable spring Chimichurri world for Sweetgreen's customers.
2022 年春季宣传围绕这个充满新鲜食材和蔬菜的神奇香草酱世界展开。定制的字体和带有光晕细节的图形框架专门用于揭示这个香草酱世界的神奇与冒险感。明亮、酸爽且带有草本风味的元素与春季的青春活力相结合，启发了这一季的色彩搭配。所有这些元素与摄影和动态设计相结合，为 Sweetgreen 的顾客打造了一个生动且令人难忘的春季香草酱世界。
Customized typeface and graphic frames with glow details are dedicated to revealing the magic and adventurous aspect of this Chimichurri world. The bright, acidic, and herby flavor joining spring's young and energetic feeling inspired the seasonal color palettes. All these elements combine with photography and motion to establish a vivid and memorable spring Chimichurri world for Sweetgreen's customers.
2022 年春季宣传围绕这个充满新鲜食材和蔬菜的神奇香草酱世界展开。定制的字体和带有光晕细节的图形框架专门用于揭示这个香草酱世界的神奇与冒险感。明亮、酸爽且带有草本风味的元素与春季的青春活力相结合，启发了这一季的色彩搭配。所有这些元素与摄影和动态设计相结合，为 Sweetgreen 的顾客打造了一个生动且令人难忘的春季香草酱世界。