2018
Branding, 品牌设计
“Rebelle” is a project which was born from the Experimental Type class at ArtCenter College of Design. “Rebelle” can be understood as exploring and practicing typography through fashion and clothing. From a more macro standpoint in the fashion industry, “Rebelle” is a graphic designer’s response to the wide-spread notion of breaking the boundary between high fashion and streetwear. It is essentially an upper level streetwear (also called “luxury streetwear”) created by a Gen Y generation designer, revealing the will to be part of other existing luxury streetwear brand explorers, such as Off-White, Vetements, Undercover, John Elliott, and Fear of God.
“Rebelle” 是一个源自 ArtCenter College of Design 的实验性字体课程项目。“Rebelle” 可以被理解为通过时尚与服饰来探索和实践字体设计。从更宏观的角度来看，在时尚产业中，“Rebelle” 是一位平面设计师对打破高级时尚与街头服饰界限这一广泛理念的回应。
Art Direction: Yi Mao
Design: Yi Mao
Photography: Charlie Sin
Stylist: Sondra Choi
HMUA: Shu Zhang
Model: Kaylin & Pierce (Wilhemina)
Instructor: Cheri Gray
Text Editing & Instructor: Polly Geller
Design: Yi Mao
Photography: Charlie Sin
Stylist: Sondra Choi
HMUA: Shu Zhang
Model: Kaylin & Pierce (Wilhemina)
Instructor: Cheri Gray
Text Editing & Instructor: Polly Geller
Colors are intentionally used to reveal the strength of the product.
Alce (red): strength level 8–9 (max.10)
Toco (orange): strength level 7–8 (max.10)
Hope (green): strength level 3–4 (max.10)
Gouldian (blue): strength level 0 (max.10)
Lori (purple): strength level 1–2 (max.10)
Alce (red): strength level 8–9 (max.10)
Toco (orange): strength level 7–8 (max.10)
Hope (green): strength level 3–4 (max.10)
Gouldian (blue): strength level 0 (max.10)
Lori (purple): strength level 1–2 (max.10)