2018
Packaging Design, 包装设计
Kanna is a hypothetical line of products targeted for recreational cannabis markets. It intentionally aims to offer customers a luxurious and unique cannabis brand experience.
The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.
The first challenge in designing this product line, is how to successfully create a premium and aesthetic appearance to audience through visuals under the strict laws of California cannabis packaging. Another main challenge is how to reveal a sense of joy through packaging and label to formally demonstrate the education of cannabis use. The solution is to apply minimal design approaches with appropriate illustrations and vivid colors. Using black & white to simultaneously create a sense of clean, premium quality, and rigor.
Kanna嘉那是一款假设性的产品系列，旨在面向休闲大麻市场。它有意为客户提供一种奢华且独特的大麻品牌体验。
设计这一产品系列的第一个挑战，是如何在严格的加利福尼亚州大麻包装法规定下，成功通过视觉呈现出一种高端且富有美感的外观。另一个主要挑战是如何通过包装和标签传达愉悦感，同时正式展示大麻使用的教育意义。解决方案是采用简约设计方式，辅以适当的插图和鲜明的颜色。通过黑白色调的运用，既能创造出清新、高端的质量感，又不失严谨感。
设计这一产品系列的第一个挑战，是如何在严格的加利福尼亚州大麻包装法规定下，成功通过视觉呈现出一种高端且富有美感的外观。另一个主要挑战是如何通过包装和标签传达愉悦感，同时正式展示大麻使用的教育意义。解决方案是采用简约设计方式，辅以适当的插图和鲜明的颜色。通过黑白色调的运用，既能创造出清新、高端的质量感，又不失严谨感。
Art Direction: Yi Mao
Design: Yi Mao
Photography: Charlie Sin
Stylist: Charlie Sin & Yi Mao
Instructor: Dan Hoy
Design: Yi Mao
Photography: Charlie Sin
Stylist: Charlie Sin & Yi Mao
Instructor: Dan Hoy
Colors are intentionally used to reveal the strength of the product.
Alce (red): strength level 8–9 (max.10)
Toco (orange): strength level 7–8 (max.10)
Hope (green): strength level 3–4 (max.10)
Gouldian (blue): strength level 0 (max.10)
Lori (purple): strength level 1–2 (max.10)
Alce (red): strength level 8–9 (max.10)
Toco (orange): strength level 7–8 (max.10)
Hope (green): strength level 3–4 (max.10)
Gouldian (blue): strength level 0 (max.10)
Lori (purple): strength level 1–2 (max.10)