Branding, Art Direction & Fashion
September. 2018
Rebelle
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![](https://freight.cargo.site/t/original/i/d7926c2093b282b2ed506c873823cdbbce73dfcafb7052948e997dcab6c413c4/Rebelle_Poster-Final.jpg)
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“Rebelle”
is a project which was born from the Experimental
Type class at ArtCenter College of Design. “Rebelle”
can be understood as exploring and practicing typography through fashion and
clothing. From a more macro standpoint in the fashion industry, “Rebelle” is a
graphic designer’s response to the wide-spread notion of breaking the boundary
between high fashion and streetwear.
It is essentially an upper level streetwear (also
called “luxury streetwear”) created by a Gen Y generation designer, revealing the
will to be part of other existing luxury streetwear brand explorers, such as
Off-White, Vetements, Undercover, John Elliott, and Fear of God.
Art Direction: Yi Mao
Design: Yi Mao
Photography: Charlie Sin
Stylist: Sondra Choi
HMUA: Shu Zhang
Model: Kaylin & Pierce (Wilhemina)
Instructor: Cheri Gray
Text Editing & Instructor: Polly Geller
Client: ArtCenter College of Design
*DISCLAIMER: This project is not for commercial use.
*for further and more comprehensive information & imagery, please visit https://www.behance.net/gallery/70755539/Rebelle
Art Direction: Yi Mao
Design: Yi Mao
Photography: Charlie Sin
Stylist: Sondra Choi
HMUA: Shu Zhang
Model: Kaylin & Pierce (Wilhemina)
Instructor: Cheri Gray
Text Editing & Instructor: Polly Geller
Client: ArtCenter College of Design
*DISCLAIMER: This project is not for commercial use.
*for further and more comprehensive information & imagery, please visit https://www.behance.net/gallery/70755539/Rebelle