‘Say Yes’

2026
3D Animation, Typography, 立体设计, 字型设计

One small word with the power to move mountains. YES. The energy, vibrance and all-around joy welling within that word became the driving force for an industry-shaking spiritual redirect on what a campaign can be. Can technology have personality? Yes. Can typography alone take us on a journey? Yes. Can enterprise security be fun while fortifying businesses? YES. Shaping a banquet array of YES animations to catch eyes on any possible display, we took every opportunity to bring elegance and optimism into the final look.

Full case study can be found on Scholar’s website.
一个简单的词,却足以撼动一切——YES。

“YES”所释放出的能量、生命力与纯粹喜悦,成为推动这场品牌焕新的核心力量,也彻底改变了人们对于 Campaign 的想象。

科技可以有个性吗?YES。
仅凭字体,也能讲述一个精彩故事吗?YES。
企业安全能否兼具趣味与可靠,为企业筑起坚实防线?YES。

我们围绕“YES”创作出一场丰富多变的动态视觉盛宴,让它在任何尺寸、任何屏幕上都足够吸睛。每一个细节都承载着优雅与乐观,让最终的视觉表达充满感染力。

如需更详细的项目信息,欢迎查阅 Scholar 团队的项目介绍。
    • Design & Animation: Scholar 
    • Creative Directors: Macauley Johnson, Will Johnson
    • Art Directors: Irma Hasanic, Kyle Switzer 
    • Managing Director / E.P.: Kirsten Noll
    • Executive Producer: Kev Jones 
    • Head of Production: Nicole Smarsh 
    • Producer: Paola Malo 
    • Designers: Irma Hasanic, Jee Kim, Vin Kim, Jina Kwon, Liam Elias, Danna Macias, Sean Martin, Mike Tavarez, Kyle Switzer, Dylan Blau, Yi Mao, Javier Tommasi, Kathy Yu 
    • 2D Animators: Jee Kim, Matt Andrews, Jack Lykins, Helen Slavutsky, Stephen Villari 
    • 3D Animators: Kirt Critoph, Liam Elias, Dylan Blau, Greg Rubner, Brandon Smith 
    • CG Supervisor: Tim Hayward 
    • Dynamics/FX: Jason Tjahyadi 
    • Media Manager: Adrianna McKinley 
    • Editorial Scholar Senior Editor: Dominic Strazulo 
    • Editor: Kyle Switzer 
    • Mix & Sound Designer: Zac Fisher at Lime Artist & Track Name Dan Deacon “Become a Mountain”



    3D design and R&D support for the Scholar team, created as part of their collaboration with enterprise technology company Island on the "Say Yes" brand campaign animation.
    参与 Scholar 团队与企业技术公司 Island 合作的「Say Yes」品牌宣传视频,负责 3D 设计与研发(R&D)支持。

    These explorations study how the word "Yes" can be expressed in a 3D world. Through abstract environments and immersive visual compositions, the studies experiment with scale, repetition, rotation, hand-drawn lettering, lighting, and motion to reinforce the impact and optimism of this simple yet powerful word.
    本次设计探索聚焦于 “Yes” 在三维世界中的视觉表达。通过构建抽象且富有沉浸感的场景,结合尺度、重复、旋转、手绘字形、光影与动态等设计元素,不断放大这一简单词汇所蕴含的力量、活力与乐观精神。

    R&D explorations also include placing ‘Yes’ in a more realistic setting, adding variations, and incorporating other 2D assets for the animation.
    R&D 还包括将“Yes”置于更具真实感的场景中,为团队在制作和搭配其他风格的素材时提供更多选择。

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    Special thanks to Drew Hancock, Macauley Johnson, Paola Malo, and Kevin Jones for their guidance and support!
    非常感谢 Scholar 团队 Drew Hancock、Macauley Johnson、Paola Malo 和 Kevin Jones 的支持与信任!








    Typefaces: Diatype and Maxi by Dinamo
    Website: Cargo 3

    © 2017–2026 Yi Mao All rights reserved.
    Nanjing, China + Los Angeles, US

    yimaodesign@gmail.com