https://yimao.design 2026-01-16T07:20:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/X1996582278171881732921038602874/sg2022_Packaging_02_SweetTreat_final-direction_AD_02_final_for-web.jpg Crispy Rice Treat<br /> <span class="bodycopy-chinese">脆米花</span><small><span class="caption-smaller-size"><br />Branding, Packaging, Lettering</span><span class="caption-smaller-size-chinese">品牌设计、包装设计、美术字设计<br /> <br /> <br /> </span></small> https://freight.cargo.site/t/original/i/N1996589147388886644957578920570/YiMao_Apple-Portfolio_2024_01_Thumbnail.jpg iPad Pro/iPad Air Lineup Packaging Design*<br /><span class="bodycopy-chinese">苹果平板电脑系列包装设计*</span><span class="caption-smaller-size"><br />Branding, Packaging</span><span class="caption-smaller-size-chinese">品牌设计、包装设计<br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/Q1996595268701099832514058519162/Yangzi-s-Confusion_Portfolio_Feature_1x1_01_web.mp4 Yangzi’s Confusion Film Title &#x26; Visual Design<br /> <span class="bodycopy-chinese">《洋子的困惑》 电影标识和视觉设计<br /> </span><small><a class="caption-smaller-size" href="https://mubi.com/en/films/yangzi-s-confusion/trailer" target="_blank"><br />Film Title Design, Film Visual Design<br /></a><span class="caption-smaller-size-chinese">电影片头设计、电影字体与美术设计<br /> <br /> </span></small> https://freight.cargo.site/t/original/i/A1996606633629443180526551827066/Insight-3-StudioDumbar.mp4 <a href="https://the-brandidentity.com/insight/how-to-meaningfully-incorporate-motion-into-branding-with-studio-dumbar-dia-and-connor-campbell" target="_blank">How to meaningfully incorporate motion into branding, with DIA, Studio Dumbar/DEPT® and Connor Campbell</a><br /> <small><span class="caption-smaller-size"><a href="https://the-brandidentity.com/insight/how-to-meaningfully-incorporate-motion-into-branding-with-studio-dumbar-dia-and-connor-campbell" target="_blank">“Motion should e</a>nhance, rather than feel like an afterthought.”<br /> <br /> <br /> </span></small> https://freight.cargo.site/t/original/i/P1996610132515625361385754591866/39b40900-f6fd-4e98-adfe-cac936ab4701.jpeg <a href="https://sustainability.sonos.com/Sustainability-and-Climate-Impact/default.aspx" target="_blank">Sonos on Packaging Sustainability</a><a href="https://sustainability.sonos.com/Sustainability-and-Climate-Impact/default.aspx" target="_blank"><small><br /> <span class="caption-smaller-size">Getting to know how teams at Sonos approach to sustainability<br /> <br /> <br /> </span></small></a> https://freight.cargo.site/t/original/i/P1996626028868203672075892818554/LfA_Gallery_Bauhaus-poster-wall.jpeg <a href="https://letterformarchive.org/" target="_blank">Letterform Archive</a><small><a href="https://letterformarchive.org/" target="_blank"><br /> <span class="caption-smaller-size">a non-profit museum and special collections library in San Francisco, California, dedicated to collecting materials on the history of lettering, typography, printing, and graphic design.</span></a></small><br /> <br /> https://freight.cargo.site/t/original/i/I1996626028849756928002183266938/Home_-_Image_-_Book_ta89sa.jpeg Make Something Wonderful<small><span class="caption-smaller-size"><a href="https://stevejobsarchive.com/book" target="_blank">A curated collection of Steve’s speeches, interviews, and correspondence, Make Something Wonderful offers a window into how one of the world’s most creative entrepreneurs approached his life and work. In these pages, Steve shares his perspective on his childhood, on launching and being pushed out of Apple, on his time with Pixar and NeXT, and on his return to the company that started it all.<br /><br />Also available on</a><a href="https://stevejobsarchive.com/book" target="_blank"> Apple Books</a>, from participating libraries via the Libby app, or by<a href="https://stevejobsarchive.com/book" target="_blank"> downloading the file</a> for your e-reader.</span></small> https://freight.cargo.site/t/original/i/R1996626028757523207633635508858/FrontBack_1728x.gif <a href="https://boot-boyz.biz/" target="_blank">Boot Boyz</a><small><a href="https://boot-boyz.biz/" target="_blank"><br /> <span class="caption-smaller-size">a research and production worker cooperative. Promoting access to ideas and activating ecologies of knowledge is essential to our projects.<br /> <br /> <br /> </span></a></small> https://freight.cargo.site/t/original/i/F1998202299958015428509727588986/SWEEGREEN2022_S1_06_CRISPY_CHICKEN_1x1_FB_IG_INFEED.mp4 <a href="sweetgreen-2022-Winter-Season" rel="history">sweetgreen 2022 Winter Campaign<br /> </a><span class="bodycopy-chinese"><a href="sweetgreen-2022-Winter-Season" rel="history">sweetgreen 2022年冬季推广</a></span><span class="caption-smaller-size"><br /> Campaign Design, Art Direction </span><span class="caption-smaller-size-chinese">品牌推广设计、艺术指导<br /> </span> https://freight.cargo.site/t/original/i/F2014213922181759033419901305466/Cargo-3_Website-Thumbnails-Template_2024_1x1.jpg <a href="sweetgreen-IPO-Campaign" rel="history">sweetgreen IPO Campaign<br /></a><a class="bodycopy-chinese" href="sweetgreen-IPO-Campaign" rel="history">sweetgreen上市推广</a><span class="caption-smaller-size"><small><a href="sweetgreen-IPO-Campaign" rel="history" style="color: #7e7e7e;"><br />Campaign Design, Art Direction</a></small></span><small><a class="caption-smaller-size-chinese" href="sweetgreen-IPO-Campaign" rel="history"><span style="color: #7e7e7e;">品牌推广设计、艺术指导<br /></span></a></small> https://freight.cargo.site/t/original/i/F2014549417691020119315110298234/Cargo-3_Website-Thumbnails-Template_2024_1x1_02.jpg <a href="https://www.taittowers.com/" target="_blank">TAIT Rebrand (available upon request)<br /><span class="bodycopy-chinese">泰特品牌重塑</span><span class="caption-smaller-size-chinese"><br />Branding</span><span class="caption-smaller-size-chinese">品牌设计<br /></span></a> https://freight.cargo.site/t/original/i/X2201510183371195974263357178490/Chinese-Characters_02052025_edited_1x1.mp4 3D Chinese Typography<br /><span class="bodycopy-chinese">立体美术字</span><span class="caption-smaller-size" style="line-height: 1.15;"><small><br />Lettering, 3D Modeling, 3D Design</small><br /></span><span class="caption-smaller-size-chinese" style="line-height: 1.15;"><small><small>美术字、立体建模、渲染</small></small></span> https://freight.cargo.site/t/original/i/C2457711347922647544877253001850/imgi_7_518552544_18054394586615047_6818967789546440668_n.jpg <a href="https://radicalcharacters.org/tone-in-tongue-press-release"><b>Tone in Tongue<br /> </b><br />Radical Characters presents the launch of Tone in Tongue, a multi-venue international exhibition running from July 18 to November 14, 2025, hosted across Otis College of Art and Design, Maryland Institute College of Art (MICA), and the Shanghai Research Institute of Printing Technology. <br /><br /> One of my design works is participating along with other designers. I welcome you to visit one of these exhibitions!<br /> <span class="caption-smaller-size"><br />Asian Typography, Exhibition</span><span class="caption-smaller-size-chinese">亚洲字型设计、展览<br /> <br /> <br /> </span></a> https://freight.cargo.site/t/original/i/U2567274873189968649890892481146/Cargo-3_Website-Thumbnails-Template_2025_1x1.jpg <div class="" grid-col="x12" grid-pad="0.5"><div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">Apple Pencil Pro*</span><small><span style="color: #7e7e7e;"><small><span style="color: #7e7e7e;"><br /> <span class="bodycopy-chinese">苹果专业手写笔*<br /> </span></span><span class="caption-smaller-size" style="color: #7e7e7e;"><br />Branding, Packaging</span><span class="caption-smaller-size-chinese">品牌设计、包装设计<br /> <br /> </span></small></span></small></div></div> https://freight.cargo.site/t/original/i/A2567469868611823725143479419514/unnamed.png <a href="https://www.slanted.de/product/yearbook-of-lettering-2/" target="_blank"><b>Slanted: Yearbook of Lettering #2<br /> </b><br /> A few works from my 3D Chinese Typography project are featured on the 2nd edition of the Yearbook of Lettering, along with 134 artists from 35 countries. <br /><br />If you’re interested in exploring more about the book, feel free to take a look. <br /> </a><span class="caption-smaller-size"><a href="https://radicalcharacters.org/tone-in-tongue-press-release"><br />Asian Typography, Press &#x26; Media</a></span><span class="caption-smaller-size-chinese"><a href="https://radicalcharacters.org/tone-in-tongue-press-release">亚洲字型设计、</a>媒体报道</span> https://freight.cargo.site/t/original/i/Q2580006919380537003705711592058/Cargo-3_Website-Thumbnails-Template_2025_1x1.jpg 3D Visualization<br /><span class="bodycopy-chinese">立体视觉化呈现</span><span class="caption-smaller-size" style="line-height: 1.15;"><small><br />3D Modeling, 3D Design</small><br /></span><span class="caption-smaller-size-chinese" style="line-height: 1.15;"><small><small>立体建模、渲染<br /></small></small></span><br /> https://freight.cargo.site/t/original/i/T2655649632133998567106676916858/Koto_Thumbnail_1x1.jpg <b>Koto<br /> <br /></b>Yi is currently working full-time at Koto’s Los Angeles office. For freelance collaborations or consultations, please reach out at yimaodesign@gmail.com. Availability may be limited. <br /><br /> 茅逸目前在 Koto 洛杉矶办公室就职。如需合作或咨询服务，请联系 <b>yimaodesign@gmail.com</b>。可接项目的时间可能有限。<br /> https://freight.cargo.site/t/original/i/U2748179827226686667719452000890/Cekai_Justice-Neverender_03c.mp4 <a href="https://sustainability.sonos.com/Sustainability-and-Climate-Impact/default.aspx" target="_blank">Ligne claire style</a> and its influence<a href="https://sustainability.sonos.com/Sustainability-and-Climate-Impact/default.aspx" target="_blank"><small><br /></small></a><span class="caption-smaller-size-chinese"><small><a href="https://sustainability.sonos.com/Sustainability-and-Climate-Impact/default.aspx" target="_blank">In </a></small> the era of AI, craftsmanship and human-crafted quality have never been more precious. Adapting traditional painting/comic style into 2D/3D motion is one of the examples that demonstrates that. </span>  https://yimao.design/loading 2026-04-03T20:32:40+00:00 always 0.5 https://freight.cargo.site/t/original/i/J2014226951172438526697336341114/YiMao_SG_IPO_07_1.mp4 https://freight.cargo.site/t/original/i/E2025665963078832594499279127162/Yi-Mao_logo.svg https://freight.cargo.site/t/original/i/Q2073489665019157964606839849594/Cargo-3_Website-Loading-Page_2024_4K-Static_00.jpg https://freight.cargo.site/t/original/i/C2586768458460646172492630721146/Cargo-3_Website-Thumbnails-Template_2025_4x5.jpg https://freight.cargo.site/t/original/i/Y2722507407463690724954116063866/Sula_Logo-Animation_01_07302025_04_liquid-animation-02.mp4 https://freight.cargo.site/t/original/i/I2722514109387173632518732776058/Chinese-Characters_12262025.mp4 https://yimao.design/about 2026-04-03T20:19:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/O1995709859536313424094480695930/Nothing-2a_Stage-01_04_Insta-Posts_5x7.jpg https://freight.cargo.site/t/original/i/G2000046076488565339932612231802/Website-Notification_03.png https://yimao.design/contact-information 2025-07-18T01:01:44+00:00 always 0.5 https://yimao.design/works 2025-10-21T18:58:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2006921362361597162473154282106/Cargo-3_Website-Thumbnails-Template_2024_4x56.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPad Air Smart Folios*<br /> <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;"></span></div></span><span class="bodycopy-chinese" style="color: #000;">苹果平板电脑智能双面夹系列包装设计*<div class="" grid-col="x12" grid-pad="0.5"></div></span><br /> <small><span style="color: #7e7e7e;"><span class="caption-smaller-size" style="color: #7e7e7e;"><small>Branding, Packaging, Art Direction</small></span><small><span class="caption-smaller-size-chinese" style="color: #7e7e7e;">品牌设计、包装设计、艺术指导<br />2024</span></small></span></small></div> https://freight.cargo.site/t/original/i/Q2006921362343150418399444730490/Cargo-3_Website-Thumbnails-Template_2024_4x55.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPad Pro Smart Folios*<br /></span><span class="bodycopy-chinese" style="color: #000;">苹果平板电脑智能双面夹系列包装设计*</span><small><span style="color: #7e7e7e;"><small><span style="color: #7e7e7e;"><span class="caption-smaller-size" style="color: #7e7e7e;"><small><br /> Branding, Packaging</small></span><small><span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">品牌设计、包装设计</span> <span class="caption-smaller-size">2024</span></span></small></span></small></span></small></div> https://freight.cargo.site/t/original/i/O2006921362324703674325735178874/Cargo-3_Website-Thumbnails-Template_2024_4x54.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPad Pro Magic Keyboards*<br /> <div class="" grid-col="x12" grid-pad="0.5"><span class="bodycopy-chinese" style="color: #000;">苹果平板电脑妙控键盘系列包装设计*</span></div><small><small><span class="caption-smaller-size"><br /> Branding, Packaging<br /></span><span class="caption-smaller-size-chinese">品牌设计、包装设计<br />2024<br /> <br /> </span></small></small></span></div> https://freight.cargo.site/t/original/i/S2006921362287810186178316075642/Cargo-3_Website-Thumbnails-Template_2024_4x52.jpg iPad Pro/iPad Air Lineups*<br /><span class="bodycopy-chinese">苹果平板电脑系列包装设计*</span><span class="caption-smaller-size"> <br /> Branding, Packaging</span><span class="caption-smaller-size-chinese">品牌设计、包装设计<br /> <small><small>2021–present</small></small></span> https://freight.cargo.site/t/original/i/E2011331736811445381047803576954/Cargo-3_Website-Thumbnails-Template_2024_4x57.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">Apple Carbon Neutral Logo Design Exploration*<br /> </span><span class="bodycopy-chinese" style="color: #000;">苹果碳中和标识设计探索*<br /> </span><small><span style="color: #7e7e7e;"><small><span style="color: #7e7e7e;"><span style="color: #000;"><small><span style="color: #7e7e7e;"><small><span style="color: #7e7e7e;"><span class="caption-smaller-size" style="color: #7e7e7e;"><small><br /> Logo Design</small></span><small><span class="caption-smaller-size-chinese" style="color: #7e7e7e;">视觉识别设计<br />2023<br /> <br /> </span></small></span></small></span></small></span></span></small></span></small></div> https://freight.cargo.site/t/original/i/V2011331736848338869195222680186/Cargo-3_Website-Thumbnails-Template_2024_4x59.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPhone and Mac Accessories*<br /> <div class="" grid-col="x12" grid-pad="0.5"><span class="bodycopy-chinese">苹果手机和电脑配件包装设计*</span></div><small><span style="color: #7e7e7e;"><span class="caption-smaller-size" style="color: #7e7e7e;"><small><br /> Branding, Packaging, Art Direction</small></span><small><span class="caption-smaller-size-chinese" style="color: #7e7e7e;">品牌设计、包装设计、艺术指导<br />2023 </span></small></span></small></span></div> https://freight.cargo.site/t/original/i/U2011331736959019333637479989882/Cargo-3_Website-Thumbnails-Template_2024_4x515.jpg <a href="sweetgreen-Rebrand" rel="history">sweetgreen Rebrand <br /></a><span class="bodycopy-chinese">sweetgreen品牌重塑<br /></span><span class="caption-smaller-size"><small><a href="sweetgreen-Rebrand" rel="history" style="color: #7e7e7e;"><br /> </a></small></span><a class="caption-smaller-size" href="sweetgreen-Rebrand" rel="history" style="color: #7e7e7e;">Branding, Strategy</a><small><span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">品牌设计、品牌战略</span> <span class="caption-smaller-size-chinese">2021</span></span></small> https://freight.cargo.site/t/original/i/Y2011331736922125845490060886650/Cargo-3_Website-Thumbnails-Template_2024_4x513.jpg <div class="" grid-col="x12" grid-pad="0.5"><a href="sweetgreen-2022-Spring-Season" rel="history">sweetgreen 2022 Spring Campaign <br /> <span class="bodycopy-chinese">2022年sweetgreen春季推广</span></a><small><span style="color: #7e7e7e;"><a class="caption-smaller-size" href="sweetgreen-2022-Spring-Season" rel="history"><br /> Campaign Design, Art Direction</a></span></small><small><a class="caption-smaller-size-chinese" href="sweetgreen-2022-Spring-Season" rel="history"><span style="color: #7e7e7e;">品牌设计、艺术指导<br />2022</span></a></small></div> https://freight.cargo.site/t/original/i/B2011331736940572589563770438266/Cargo-3_Website-Thumbnails-Template_2024_4x514.jpg <a href="sweetgreen-IPO-Campaign" rel="history">sweetgreen IPO Campaign<br /></a><a class="bodycopy-chinese" href="sweetgreen-IPO-Campaign" rel="history">sweetgreen上市推广</a><span class="caption-smaller-size"><small><a href="sweetgreen-IPO-Campaign" rel="history" style="color: #7e7e7e;"><br /> Campaign Design, Art Direction</a></small></span><small><a class="caption-smaller-size-chinese" href="sweetgreen-IPO-Campaign" rel="history"><span style="color: #7e7e7e;">品牌推广设计、艺术指导<br />2021 </span></a></small> https://freight.cargo.site/t/original/i/Y2011331737051253054006027747962/Cargo-3_Website-Thumbnails-Template_2024_4x520.jpg Getty Museum Rebrand (fictional) <br /><b> </b>盖蒂博物馆品牌重塑<br /><small><span style="color: #7e7e7e;"> <br /><span class="caption-smaller-size">Branding<br /></span><span class="caption-smaller-size-chinese">品牌设计</span> <span class="caption-smaller-size" style="color: #7e7e7e;">2019<br /> <br /> </span></span> </small> https://freight.cargo.site/t/original/i/Z2011331737032806309932318196346/Cargo-3_Website-Thumbnails-Template_2024_4x519.jpg <i>East-West/West-East</i> typography reference book<span class="bodycopy-chinese">《东西西东字型设计指南》</span><small><span style="color: #7e7e7e;"></span></small><span class="caption-smaller-size"><small><br /> Typography, Research, Editorial Design</small></span><small><span class="caption-smaller-size-chinese">字型设计、调研、书籍装帧设计</span><span style="color: #7e7e7e;"><span class="caption-smaller-size">2020</span> <br /> </span></small> https://freight.cargo.site/t/original/i/H2011331736903679101416351335034/Cargo-3_Website-Thumbnails-Template_2024_4x512.jpg <div class="" grid-col="x12" grid-pad="0.5"><a href="sweetgreen-2022-Winter-Season" rel="history">sweetgreen 2022 Winter Campaign <br /></a><a href="sweetgreen-2022-Winter-Season" rel="history"> <span class="bodycopy-chinese">2022年sweetgreen冬季推广</span></a><br /> <span class="caption-smaller-size"><small><a href="sweetgreen-2022-Winter-Season" rel="history" style="color: #7d7d7d;">Campaign Design, Art Direction</a></small></span><small><a class="caption-smaller-size-chinese" href="sweetgreen-2022-Winter-Season" rel="history"><span style="color: #7d7d7d;">品牌推广设计、艺术指导<br />2022</span></a></small></div> https://freight.cargo.site/t/original/i/J2011331737125040030300865954426/Cargo-3_Website-Thumbnails-Template_2024_4x524.jpg Rebelle <span class="bodycopy-chinese">反抗</span> <small><span style="color: #7e7e7e;"></span></small><span class="caption-smaller-size"><small><br /> Branding</small></span><small><span style="color: #7e7e7e;"><span class="caption-smaller-size">品牌设计</span><span class="caption-smaller-size">2018<br /> <br /> </span> </span></small> https://freight.cargo.site/t/original/i/Z2011331736866785613268932231802/Cargo-3_Website-Thumbnails-Template_2024_4x510.jpg <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPhone 15/15 Pro Lineups and Accessories*<br /> <span class="bodycopy-chinese">苹果手机系列包装设计*</span><br /> <small><span class="caption-smaller-size"><small>Branding, Packaging</small></span><small><span class="caption-smaller-size-chinese">品牌设计、包装设计<br /> 2023<br /> <br /> </span></small></small></span></div> https://freight.cargo.site/t/original/i/K2011331737106593286227156402810/Cargo-3_Website-Thumbnails-Template_2024_4x523.jpg Boudin San Francisco <br /> <span class="bodycopy-chinese">旧金山布叮面包店</span><small><a href="Boudin-San-Francisco" rel="history"><span style="color: #7d7d7d;"><br /></span></a></small><span class="caption-smaller-size"><small><a href="Boudin-San-Francisco" rel="history" style="color: #7d7d7d;">Branding, Packaging</a></small></span><small><a class="caption-smaller-size-chinese" href="Boudin-San-Francisco" rel="history"><span style="color: #7d7d7d;">品牌设计、 包装设计</span></a><span class="caption-smaller-size">2018</span> </small> https://freight.cargo.site/t/original/i/A2011331737143486774374575506042/Cargo-3_Website-Thumbnails-Template_2024_4x525.jpg Kanna<br /> <span class="bodycopy-chinese">嘉那</span><small><span style="color: #7d7d7d;"></span></small><span class="caption-smaller-size"><small><br /> Branding, Packaging</small></span><small><span style="color: #7d7d7d;"><span class="caption-smaller-size-chinese">品牌设计、包装设计</span></span><span class="caption-smaller-size">2018</span> </small> https://freight.cargo.site/t/original/i/J2011331737069699798079737299578/Cargo-3_Website-Thumbnails-Template_2024_4x521.jpg Message. Tech. Human. <br />讯息、科技、人类<br /><br /><span class="caption-smaller-size"><small>Typography, Research</small></span><small><span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">字型设计、调研</span> <span class="caption-smaller-size">2019</span> </span></small> https://freight.cargo.site/t/original/i/M2011331736829892125121513128570/Cargo-3_Website-Thumbnails-Template_2024_4x58.jpg <div class="" grid-col="x12" grid-pad="0.5">Apple Pencil (USB-C)*<span style="color: rgb(40, 22, 22);"><span style="font-size: calc(var(--font-scale) * var(--font-size)); text-decoration-line: inherit; letter-spacing: 0px;"><br /> </span>苹果手写笔包装设计*<br /> </span><br /><small><span class="caption-smaller-size">Branding, Packaging</span><span class="caption-smaller-size-chinese" style="color: #7e7e7e;">品牌设计、包装设计<br />2023<br /> <br /> </span></small></div> https://freight.cargo.site/t/original/i/H2011331736885232357342641783418/Cargo-3_Website-Thumbnails-Template_2024_4x511.jpg <div class="" grid-col="x12" grid-pad="0.5"> <span style="color: #000;"><a href="Crispy-Rice-Treat" rel="history">Crispy Rice Treat<br /></a><b><a href="Crispy-Rice-Treat" rel="history"> </a></b></span>脆米花<br /><span class="caption-smaller-size" style="color: #7e7e7e;"><small><a href="Crispy-Rice-Treat" rel="history"><br /> Branding, Packaging, Lettering</a></small></span><small><span class="caption-smaller-size-chinese" style="color: #7e7e7e;"><a href="Crispy-Rice-Treat" rel="history">品牌设计、包装设计、美术字设计<br />2022</a></span></small></div> https://freight.cargo.site/t/original/i/N2011331736977466077711189541498/Cargo-3_Website-Thumbnails-Template_2024_4x516.jpg MFA Thesis: <i>East-West/West-East</i> <br /> <span class="bodycopy-chinese">视传研究生毕业设计：《东西西东》<br /> <br /> </span><span class="caption-smaller-size" style="font-size: calc(var(--font-scale) * var(--font-size)); letter-spacing: 0px;">Typography, Research, Branding</span><small><span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">字型设计、调研、品牌设计</span> <span style="color: #7e7e7e;"><span class="caption-smaller-size">2019–2020</span></span></span></small> https://freight.cargo.site/t/original/i/P2011331736995912821784899093114/Cargo-3_Website-Thumbnails-Template_2024_4x517.jpg MFA Thesis Documentation <span class="bodycopy-chinese">视传研究生毕设记录</span><small><span style="color: #7e7e7e;"><br /></span><span class="caption-smaller-size">Typography, Research, Writing</span> <span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">字型设计、调研、写作</span><span class="caption-smaller-size" style="color: #7e7e7e;">2019–2020</span></span></small> https://freight.cargo.site/t/original/i/H2011331737088146542153446851194/Cargo-3_Website-Thumbnails-Template_2024_4x522.jpg Psychedelic Perfume<br />迷梦香水<br /><br /><span class="caption-smaller-size"><small>Research, Editorial Design</small></span><small><span class="caption-smaller-size-chinese" style="color: #7e7e7e;">调研、书籍装帧设计</span><span class="caption-smaller-size">2018</span> </small> https://freight.cargo.site/t/original/i/N2011331737014359565858608644730/Cargo-3_Website-Thumbnails-Template_2024_4x518.jpg <i>East-West/West-East</i>  website archive<span class="bodycopy-chinese">《东西西东》毕设网站存档</span><small><span style="color: #7e7e7e;"></span></small><span class="caption-smaller-size"><small><br /> Typography, Research</small></span><small><span class="caption-smaller-size-chinese">字型设计、调研</span><a class="caption-smaller-size" href="East-West-West-East-typography-reference-book" rel="history"><span style="color: #7e7e7e;">2020</span></a></small> https://freight.cargo.site/t/original/i/C2011392786108043137998071661178/TAIT_Thumbnail_4x5_Yangzi.mp4 Yangzi’s Confusion Film Title &#x26; Visual Design<br /> <span class="bodycopy-chinese">《洋子的困惑》 电影标识和视觉设计<br /></span><small><a class="caption-smaller-size" href="https://mubi.com/en/films/yangzi-s-confusion/trailer" target="_blank"><br /> Film Title Design, Film Visual Design<br /></a></small><small><span class="caption-smaller-size-chinese">电影片头设计、电影字体与美术设计</span><span class="caption-smaller-size">2023</span> </small> https://freight.cargo.site/t/original/i/F2011396377799794753690028606074/TAIT_Thumbnail_4x5_iPhone-Spring-2024.mp4 <div class="" grid-col="x12" grid-pad="0.5"><span style="color: #000;">iPhone 15/15 Pro Lineups and Accessories (Spring 2024)*<br /> <div class="" grid-col="x12" grid-pad="0.5"><span class="bodycopy-chinese" style="color: #000;">2024 年春季苹果手机系列包装设计*</span></div> <small><small><span class="caption-smaller-size"><br />Branding, Packaging<br /></span><span class="caption-smaller-size-chinese">品牌设计、包装设计</span></small></small></span></div><span class="caption-smaller-size">2023</span> https://freight.cargo.site/t/original/i/U2011414243489876885464478253690/Cargo-3_Website-Thumbnails-Template_2024_4x50.jpg TAIT Rebrand (available upon request)<br /><span class="bodycopy-chinese">泰特品牌重塑<br /> <br /> </span><span class="caption-smaller-size">Branding</span><span class="caption-smaller-size-chinese">品牌设计</span><span class="caption-smaller-size">2024<br /> <br /> </span> https://freight.cargo.site/t/original/i/R2072281211030363252775044907642/Cargo-3_Website-Thumbnails-Template_2024_4x526.jpg <a href="sweetgreen-Rebrand" rel="history">Flamingo Estate &#x26; Pink Moon Logo Explorations <br /></a><span class="bodycopy-chinese">火烈鸟庄园和旗下“粉月”桃红葡萄酒标识设计探索<br /></span><span class="caption-smaller-size"><small><a href="sweetgreen-Rebrand" rel="history" style="color: #7e7e7e;"><br /> </a></small></span><a class="caption-smaller-size" href="sweetgreen-Rebrand" rel="history" style="color: #7e7e7e;">Branding</a><small><span style="color: #7e7e7e;"><span class="caption-smaller-size-chinese">品牌设计</span> <span class="caption-smaller-size-chinese">2020</span></span></small> https://freight.cargo.site/t/original/i/K2086327009375416469126932202106/Cargo-3_Website-Thumbnails-Template_2024_4x527.jpg TAIT Rebrand (available upon request)<br /><span class="bodycopy-chinese">泰特品牌重塑<br /> <br /> </span><span class="caption-smaller-size">Branding</span><span class="caption-smaller-size-chinese">品牌设计</span><span class="caption-smaller-size">2024<br /> <br /> </span> https://freight.cargo.site/t/original/i/Z2201499116302429184438993814138/Chinese-Characters_02052025_with-audio.mp4 3D Chinese Typography<br /> <span class="bodycopy-chinese">立体美术字</span><br /> <span class="caption-smaller-size" style="line-height: 1.15;"><small>Lettering, 3D Modeling, 3D Design</small></span><small><small><span class="caption-smaller-size-chinese">美术字、立体建模、渲染</span><span class="caption-smaller-size">2024–present</span></small></small> https://freight.cargo.site/t/original/i/I2567280913428741633493892727418/Cargo-3_Website-Thumbnails-Template_2025_4x5.jpg <a href="https://www.oneclub.org/awards/theoneshow/-award/57532/apple-pencil-pro-packaging/" target="_blank"><div class="" grid-col="x12" grid-pad="0.5"><div 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https://freight.cargo.site/t/original/i/Y2021236084628220825783772512890/hawlin_services_hermes_cut_2024_06.jpg https://freight.cargo.site/t/original/i/H2021238535739339619940443488890/hawlin_services_stmo_brand_logos_06_gucci.jpg https://freight.cargo.site/t/original/i/S2206218593305753867862234235514/2662bcab1657c25024a94f8df0a6b71abed89109.jpg https://freight.cargo.site/t/original/i/L2206219187087998856498991202938/Belmont-McDonald-s-Ad.jpg https://freight.cargo.site/t/original/i/N2206225847266499925258892608122/6501e17b507eeeaff049beb9_1657547930-ideo_dk_mindmap_2.jpeg <span class="caption-smaller-size">Mindmapping</span> https://freight.cargo.site/t/original/i/L2209153056453624507924258882170/FSH-1733480363924-desktop-011.jpg https://freight.cargo.site/t/original/i/S2209498538126236640558944748154/FSH-1736784321863-mobile-045.jpg https://freight.cargo.site/t/original/i/I2209499560610813902205681271418/466434521_1751204098948070_5908583962481314363_n.jpg 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https://freight.cargo.site/t/original/i/X2608963259716978949492579631738/imgi_59_Vo_243_001_350-1.jpg https://freight.cargo.site/t/original/i/I2615268378147362279369460548218/imgi_14_231004_Penfolds_SH08_180-copy.jpg https://freight.cargo.site/t/original/i/X2615268680710858576353526153850/imgi_14_Charles-Blunier-26-Co---The-Dolder-Grand_10_75-1-copy.jpg https://freight.cargo.site/t/original/i/Y2615268944499298830400114262650/imgi_20_Charles-Blunier-26-Co---The-Dolder-Grand_27_168-1.jpg https://freight.cargo.site/t/original/i/O2615269207217827928171548377722/imgi_73_Aesop-3509.jpg https://freight.cargo.site/t/original/i/X2615269411257264127472898802298/imgi_72_Aesop-3503.jpg https://freight.cargo.site/t/original/i/F2615269836417821538330644447866/imgi_95_250722_GOOP_DAY_02_609-1_R2-RETOUCHED-HIGHRES.jpg https://freight.cargo.site/t/original/i/G2615270323780799965736998142586/imgi_108_250722_GOOP_DAY_02_063-1_R2-RETOUCHED-HIGHRES.jpg https://freight.cargo.site/t/original/i/J2615270601810126644687360098938/imgi_92_MECCA_0325_STILL_318-copy.jpg https://freight.cargo.site/t/original/i/A2615271366722816405127627407994/imgi_49_20240208-rhode-core-0742.jpg https://freight.cargo.site/t/original/i/Y2618989997032103950528713720442/imgi_19_2016_HGK_12562_1433_000wu_guanzhong_jiangnan_water_village065229.jpg <span class="caption-smaller-size">Wu Guanzhong</span> https://freight.cargo.site/t/original/i/S2618989996995210462381294617210/imgi_19_2015_HGK_03422_1387_000wu_guanzhong_waterlilies100046.jpg <span class="caption-smaller-size">Wu Guanzhong</span> https://freight.cargo.site/t/original/i/K2618989996958316974233875513978/imgi_16_2019_HGK_15615_0034_000wu_guanzhong_montmartre_of_paris104243.jpg <span class="caption-smaller-size">Wu Guanzhong</span> https://freight.cargo.site/t/original/i/I2618989996939870230160165962362/imgi_6_2011_HGK_02858_2771_000wu_guanzhong_spring_calling104156.jpg <span class="caption-smaller-size">Wu Guanzhong</span> https://freight.cargo.site/t/original/i/S2618989996976763718307585065594/imgi_18_2025_HGK_23930_0263_000wu_guanzhong_paddy_field_in_jiangnan120618.jpg <span class="caption-smaller-size">Wu Guanzhong</span> https://freight.cargo.site/t/original/i/W2623733854672795742171005321850/ALD_World-s-Borough_2025-Winter.jpg https://freight.cargo.site/t/original/i/V2642930678483143040498698158714/imgi_1_564756448_18552005599059018_5172754470485932033_n.jpg https://freight.cargo.site/t/original/i/I2642930678501589784572407710330/imgi_55_566054691_18552040132059018_1767470887122252882_n.jpg https://freight.cargo.site/t/original/i/R2642930678520036528646117261946/imgi_56_565405080_18552040141059018_4829417907300312375_n.jpg https://freight.cargo.site/t/original/i/W2642930842732952272808545747578/imgi_41_564309578_18425571799107958_4283705838995671053_n.jpg https://freight.cargo.site/t/original/i/F2722510450825974749629651223162/3763be36bdd20f10aec25972dde2c2d0.jpg https://freight.cargo.site/t/original/i/L2722510451213356375177551807098/4517c5567f26337eafa49dc27a892c72.jpg https://freight.cargo.site/t/original/i/X2722510754145787553635808445050/imgi_1_5535107115_414c6c9954_h.jpg https://freight.cargo.site/t/original/i/R2722512279138120127204440539770/imgi_44_4.jpg https://freight.cargo.site/t/original/i/Y2722512746744635651667864453754/imgi_132_FSH-1758038669900-desktop-255_CARROUSEL_HDS.jpg https://freight.cargo.site/t/original/i/N2725519453116129833405107012218/no-finish-line-cover.jpg https://freight.cargo.site/t/original/i/T2725520595541437062311348142714/Moebius09.jpg <span class="caption-smaller-size">Moebius</span> https://freight.cargo.site/t/original/i/A2725520595117161948616028455546/imgi_1_474126984_1861819727684150_5964012109406518370_n.jpg <span class="caption-smaller-size">Linnea Sterte</span> https://freight.cargo.site/t/original/i/T2725520686686799530510242677370/e73pao9osf141.jpg <span class="caption-smaller-size">Moebius</span> https://freight.cargo.site/t/original/i/V2725520760492222569422158692986/f1479709-bc10-4f5e-8dfe-434961148f8f_1269x822.jpg <span class="caption-smaller-size">Moebius</span> https://freight.cargo.site/t/original/i/H2725520969475386180477668950650/imgi_46_532155225_18372844312177190_7496285244667979111_n.jpg <span class="caption-smaller-size">Linnea Sterte</span> https://freight.cargo.site/t/original/i/T2730085574422316561704365982330/6b7e233d-b589-455f-9d92-0d08149bb913.mp4 https://freight.cargo.site/t/original/i/L2730086278552984599271660716666/virgil-abloh-nike-the10-11-73196.jpg https://freight.cargo.site/t/original/i/V2730086880211989307382396224122/imgi_225_logo_makingoff1-2400x.jpg https://freight.cargo.site/t/original/i/F2730087918339405543534832517754/Venezia-22-23-home-jersey.jpg https://freight.cargo.site/t/original/i/C2746496034548228068220668609146/imgi_1_590402551_18537001516033011_2110507759346247585_n.jpg https://freight.cargo.site/t/original/i/P2746496201454368447144691630714/imgi_1_456466802_937443151733091_4390710100159721868_n.jpg https://freight.cargo.site/t/original/i/T2746496556425064657537593377402/imgi_1_470898023_4035777423331917_4469627266468026722_n.jpg https://freight.cargo.site/t/original/i/F2746497993740022648764726641274/imgi_28_464089766_506901038985326_435631995565208286_n.jpg https://freight.cargo.site/t/original/i/N2746499388332321365280538362490/imgi_7_470221992_18482571625045298_5759154290863063677_n.jpg https://freight.cargo.site/t/original/i/R2746499920373313939211426071162/imgi_130_Schon_Magazine_outlaw4.jpg https://freight.cargo.site/t/original/i/N2746502054919857684438481764986/JW-Anderson.png https://freight.cargo.site/t/original/i/P2748197991606448840998961414778/Cekai_Justice-Neverender_01b.mp4 https://freight.cargo.site/t/original/i/O2748205464935875422949607604858/Cekai_Justice-Neverender_02d.mp4 https://freight.cargo.site/t/original/i/G2761742519659122832113128309370/Nike-Runing_China-Marathon-Docu.mp4 https://yimao.design/nav---desktop 2025-07-18T01:01:44+00:00 always 0.5 https://freight.cargo.site/t/original/i/R1995655624743677656558222836346/GD2LAB_WK7_0_IdentityDesignTransmedia_03.gif https://freight.cargo.site/t/original/i/E2025665963078832594499279127162/Yi-Mao_logo.svg https://yimao.design/nav---mobile 2025-07-18T01:01:44+00:00 always 0.5 https://freight.cargo.site/t/original/i/M1996639773039150903072644006522/GD2LAB_WK7_0_IdentityDesignTransmedia_03.gif https://freight.cargo.site/t/original/i/E2025665963078832594499279127162/Yi-Mao_logo.svg https://yimao.design/footer 2026-03-15T21:12:29+00:00 always 0.5 https://freight.cargo.site/t/original/i/R1995655624743677656558222836346/GD2LAB_WK7_0_IdentityDesignTransmedia_03.gif https://yimao.design/featured-designs 2025-10-08T05:12:18+00:00 always 0.5 https://yimao.design/3d-chinese-typography-overlay-1 2025-12-31T04:38:15+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2030762996584429895251364283002/Chinese-Characters_10212024.mp4 ah <span class="bodycopy-chinese"> 哎 āi<br /> </span><small></small> https://freight.cargo.site/t/original/i/T2030762996602876639325073834618/Chinese-Character_01_10182024.MP4 dirty<br /> <span class="bodycopy-chinese">腌ā<br /></span> https://freight.cargo.site/t/original/i/W2073573141258457983197547463290/Chinese-Characters_11172024.mp4 run/running<br /> <span class="bodycopy-chinese">奔 bēn<br /> <br /> </span><small></small> https://freight.cargo.site/t/original/i/C2084620063874876307516853191290/Chinese-Characters_10312024.mp4 white snow/pure white<br /> <span class="bodycopy-chinese"> 皑 ái<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/M2084620550020369626058376479354/Chinese-Characters_11242024.mp4 thin<br /> <span class="bodycopy-chinese"> 薄 báo、bó、bò<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/Y2084621123917024503236236804730/Chinese-Character_04_11102024_final.mp4 to pull up or pull out<span class="bodycopy-chinese">拔 bá<br /></span> https://freight.cargo.site/t/original/i/P2194772323288096326078983963258/Chinese-Characters_01262025_final.mp4 eat<br /> <span class="bodycopy-chinese">吃 chī<br /> <br /> </span> https://freight.cargo.site/t/original/i/Q2197900362436205801664727351930/Chinese-Characters_02022025_final_1.mp4 wealth &#x26; fortune<br /> <span class="bodycopy-chinese"> 财 cái<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/Z2201499116302429184438993814138/Chinese-Characters_02052025_with-audio.mp4 flowing/babbling<br /> <span class="bodycopy-chinese">潺 chán<br /> </span><small><small></small></small><br /> https://freight.cargo.site/t/original/i/F2231688836015832190993476747898/Chinese-Characters_02232025_final.mp4 land/ground<span class="bodycopy-chinese">地 dì<br /> <br /> </span> https://freight.cargo.site/t/original/i/M2231688835997385446919767196282/Chinese-Characters_02162025.mp4 stealing/robbing. The character is written as 盜 in traditional Chinese.<br /> <span class="bodycopy-chinese">盗 dào<br /> <br /> </span> https://freight.cargo.site/t/original/i/C2241043199360031814234108199546/Chinese-Characters_03022025.mp4 pause<span class="bodycopy-chinese">顿 dùn</span><br /> https://freight.cargo.site/t/original/i/M2250018510687523276365126304378/Chinese-Characters_03082025_final.mp4 towering/lofty<br /><span class="bodycopy-chinese">峨 é</span><br /> https://freight.cargo.site/t/original/i/E2263253229860890220291970695802/Chinese-Characters_03162025_final.mp4 kindness/affection/blessing<br /> <span class="bodycopy-chinese">恩 ēn<br /> </span> https://freight.cargo.site/t/original/i/A2275574044778071727033245893242/Chinese-Characters_03242025_final.mp4 here or there/you<br /> <span class="bodycopy-chinese">尔 ěr</span> https://freight.cargo.site/t/original/i/R2279438363284642525740927156858/Chinese-Characters_03272025_final.mp4 transmit/emit/release/fire<br /> <span class="bodycopy-chinese">发 fā</span><br /> https://freight.cargo.site/t/original/i/Z2303194583013435183044712596090/Chinese-Characters_04112025_final.mp4 turnover/turn/flip<br /> <span class="bodycopy-chinese">翻 fān<br /> <br /> </span> https://freight.cargo.site/t/original/i/I2722514109387173632518732776058/Chinese-Characters_12262025.mp4 fragrance/scent/aroma <br /><span class="bodycopy-chinese"> 馥 fù<br /> </span> https://yimao.design/3d-visualization_overlay 2025-12-31T04:31:11+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2003531753067995480167722123898/sweetgreen_S222_DressingBottle_final.jpg https://freight.cargo.site/t/original/i/R2003531753086442224241431675514/Week02_Model_1upload.jpg https://freight.cargo.site/t/original/i/X2003531753104888968315141227130/Week02_Model_3upload.jpg https://freight.cargo.site/t/original/i/I2003531752865081295356917056122/Nothing-2a_Stage-01_04_Insta-Posts1.jpg https://freight.cargo.site/t/original/i/J2003531753012655247946593469050/sg_SOG_Pin-Collection_Values_All-Pins_AD_09_0000.jpeg https://freight.cargo.site/t/original/i/W2003531752920421527578045710970/Nothing-2a_Stage-01_04_Insta-Posts4.jpg https://freight.cargo.site/t/original/i/S2003531753049548736094012572282/Sweet-Treat_03.jpg https://freight.cargo.site/t/original/i/C2003531752957315015725464814202/Nothing-2a_Stage-01_04_Insta-Posts6.jpg https://freight.cargo.site/t/original/i/D2003531752901974783504336159354/Nothing-2a_Stage-01_04_Insta-Posts3.jpg https://freight.cargo.site/t/original/i/F2003531752828187807209497952890/2024_01_BobaBear_rendering_03_0029.jpg https://freight.cargo.site/t/original/i/N2003531752938868271651755262586/Nothing-2a_Stage-01_04_Insta-Posts5.jpg https://freight.cargo.site/t/original/i/B2003538239533507606804775961210/07_SOG_Bandana_05282023_final01_edited2.jpg https://freight.cargo.site/t/original/i/H2003538239699528303468161925754/Bladesign_Monogram-1.jpg https://freight.cargo.site/t/original/i/G2003538239717975047541871477370/Final_02_final.jpeg https://freight.cargo.site/t/original/i/S2003538239644188071247033270906/2024_02_BobaBear_rendering_final02_0029.png https://freight.cargo.site/t/original/i/W2003538239754868535689290580602/YiMao_SweetTreat_06.jpg https://freight.cargo.site/t/original/i/X2003538239681081559394452374138/Ascenders_YiMao_P4_05.jpg https://freight.cargo.site/t/original/i/U2003538239736421791615581028986/Sweetgreen_Casestudy_Horizontal-b2.jpg https://freight.cargo.site/t/original/i/Y2003538239662634815320742822522/Ascenders_YiMao_P4_03.jpg https://freight.cargo.site/t/original/i/U2013079833880514240210623660666/2d-explorations.mp4 https://freight.cargo.site/t/original/i/L2044679060915320840066239169146/Momentor___02.jpg https://freight.cargo.site/t/original/i/F2044679060933767584139948720762/Momentor___02__01.mp4 https://freight.cargo.site/t/original/i/A2084619091417868973770420650618/SYLVAIN_Progress-Report_11202024_Final_05_with-sound.mp4 https://freight.cargo.site/t/original/i/T2084622040000781947726279606906/Nothing-2a_Stage-01_04_Insta-Posts8.jpg https://freight.cargo.site/t/original/i/S2543188395499066266897469276794/GPS-Case-Study_02_JGB_04_PineappleMule_01_revised_072425.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/A2543189026580627772574939611770/GPS-Case-Study_02_JGB_04_PineappleMule_02_revised_072425_forweb.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/H2543192263725958291569314497146/GPS-Case-Study_02_JGB_06_Group-Shots_02_revised_07252025_forweb.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/P2621825302252857047067944682106/240508_ks24_casestudy_04_social-post-mockup_final.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN</span><br /> https://freight.cargo.site/t/original/i/K2621825302363537511510201991802/240508_ks24_casestudy_08_digital-billboard-mockup.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN</span> https://freight.cargo.site/t/original/i/I2621825302381984255583911543418/imgi_5_240508_ks24_casestudy_07_postcard-mockup_final.jpg <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN</span><br /> https://freight.cargo.site/t/original/i/Y2722507407463690724954116063866/Sula_Logo-Animation_01_07302025_04_liquid-animation-02.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Sula Labs Rebrand</span></div> https://yimao.design/crispy-rice-treat_overlay 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2006141904746175995551167939194/YiMao_SweetTreat_03.jpg https://freight.cargo.site/t/original/i/Z2006141904856856459993425248890/YiMao_SweetTreat_09.jpg https://freight.cargo.site/t/original/i/Y2006141904764622739624877490810/YiMao_SweetTreat_04.jpg https://freight.cargo.site/t/original/i/V2006141904838409715919715697274/YiMao_SweetTreat_08.jpg https://freight.cargo.site/t/original/i/D2006141904801516227772296594042/YiMao_SweetTreat_06.jpg https://freight.cargo.site/t/original/i/T2006141904580155298887781974650/YiMao_SweetTreat_01.jpg <div style="text-align: left;">For the lettering design part, the goal is to create an identity of a dessert category that can be ownable for Sweetgreen. I dived deep into the historical references, including type designs, posters, and advertisements from the mid and late 20th Century. Collect and analyze what type designs were related to food and can be nostalgic simultaneously. Those customized letterings with wobbly strokes would solve the challenge. These letters often have exaggerated tear drops with distorted stems. The counter space and lockup of the lettering are intended to look mushy together, mimicking how ingredients are attached. The yellow and brown colors from sweetgreen’s brand colors match some of the ingredients from the dessert.<br />        <span class="bodycopy-chinese">因为想为 Sweetgreen 创造一个专属于其甜点类别的品牌标识。我深入研究了历史参考资料，包括 20 世纪中后期的字体设计、海报和广告。收集和分析了与食品相关、同时能引发怀旧感的字体设计。20 世纪中叶后很多极具特色的不规则笔画的定制字体给予我了很多灵感。这些字母通常有夸张的液滴形状和扭曲的字干，字母的空白和整体布局被设计得像是黏在一起的，模仿了食材之间相互结合的感觉。包装设计上的黄色和棕色是从 sweetgreen 品牌色彩中提出而出，并呼应了甜点本身原料的颜色。</span></div><br /><br /> <br /> https://freight.cargo.site/t/original/i/E2006141904727729251477458387578/YiMao_SweetTreat_02.jpg https://freight.cargo.site/t/original/i/K2006141904819962971846006145658/YiMao_SweetTreat_07.jpg <div style="text-align: left;">The original Rice Krispies Treats were invented in 1939 in the United States by the Kellogg Company. It has been a favorite snack item for kids in the U.S., generation by generation. The Crispy Rice Treat is Sweetgreen’s version invented by celebrity chef Malcolm Livingston II in 2021. This item is meant to be healthier than the original Rice Krispies Treats while maintaining great flavors and textures.<br />         最初的 Rice Krispies Treats 由家乐氏公司于 1939 年在美国发明，几十年来一直是美国儿童喜爱的零食。Crispy Rice Treat 是 Sweetgreen 的版本，由名厨 Malcolm Livingston II 于 2021 年发明。这个产品旨在比原版 Rice Krispies Treats 更加健康，同时保留了美味的口感和风味。<br /> <br /> <br /> <br /> </div> https://freight.cargo.site/t/original/i/S2006141904783069483698587042426/YiMao_SweetTreat_05.jpg https://freight.cargo.site/t/original/i/O2006144973214478704545402847866/c1532fa7-b77d-44d2-935a-4718467802dd_rw_1920_01.jpeg https://yimao.design/sweetgreen-2022-winter-season_overlay 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2008189844545918175136697156218/Case-Study_01.jpg https://freight.cargo.site/t/original/i/U2008190790974569620878952366714/SWEEGREEN2022_S1_15_RESORT_VB_16x9_YT_PROGRAMMATIC.mp4 https://freight.cargo.site/t/original/i/A2008216347591871428081919066746/Case-Study_08.jpg https://freight.cargo.site/t/original/i/X2008216347573424684008209515130/Case-Study_05B.jpg <div style="text-align: left;">In order to visualize sweetgreen being the winter destination, design and art direction weigh in to create a whole new visual language. Setting sweetgreen itself as the winter resort with a retrospective asetheic of the 1950s and 60s, this new language system include assgining colors and patterns for each item as well as creating unique type treatment. Art direction also maintain props, wardrobes, and all production details correlate with the winter and resort setting.<br /> <span class="bodycopy-chinese">        为了将 sweetgreen 作为冬季目的地进行视觉化呈现，设计和艺术指导共同打造了全新的视觉语言。以 1950 年代和 60 年代的复古美学为基础，将 sweetgreen 本身设定为一个冬季度假胜地，这套全新的语言系统包括为每个产品分配特定的颜色和图案，并创造独特的字体处理方式。艺术指导还确保道具、服装和所有制作细节与冬季及度假主题相呼应。</span></div><br /><br /> <br /> https://freight.cargo.site/t/original/i/U2008216347536531195860790411898/Case-Study_04B.jpg https://freight.cargo.site/t/original/i/C2008216347499637707713371308666/Case-Study_03B.jpg https://freight.cargo.site/t/original/i/X2008216347610318172155628618362/Case-Study_02.jpeg https://freight.cargo.site/t/original/i/D2008216347554977939934499963514/Case-Study_05A.jpg https://freight.cargo.site/t/original/i/Z2008216347518084451787080860282/Case-Study_04A.jpg https://freight.cargo.site/t/original/i/U2008216347388957243271113998970/Case-Study_02.jpg <div style="text-align: left;">The winter menu highlights the Crispy Chicken Salad and Miso Bowl as the main items with Miso Roasted Veggies being the side dish.<br /> <span class="bodycopy-chinese">2022年冬季菜单重点推出了脆皮鸡肉沙拉和味噌碗作为主菜，搭配味噌烤蔬菜作为配菜。</span></div><br /><br /> https://freight.cargo.site/t/original/i/G2008216347481190963639661757050/Case-Study_03A.jpg https://freight.cargo.site/t/original/i/D2008218388705656439970095825530/SWEEGREEN2022_S1_06_MISO_BOWL_1x1_FB_IG_INFEED.mp4 https://freight.cargo.site/t/original/i/K2008218388594975975527838515834/SWEEGREEN2022_S1_06_CRISPY_CHICKEN_1x1_FB_IG_INFEED.mp4 https://freight.cargo.site/t/original/i/Q2008219870071439279215638348410/01_sweetgreen_S122_02.jpg https://freight.cargo.site/t/original/i/P2008219870182119743657895658106/2022_1_19_WestPalmBeach_luupe_ShelbyCooper_006.jpeg https://freight.cargo.site/t/original/i/U2008223745732369165592432870010/Ascenders_YiMao_P1_04_original.jpg https://yimao.design/sweetgreen-ipo-campaign_overlay 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2014221656348146817623607345786/YiMao_SG_IPO_01.jpg https://freight.cargo.site/t/original/i/D2014221656440380537992155103866/YiMao_SG_IPO_06.mp4 https://freight.cargo.site/t/original/i/W2014221656421933793918445552250/YiMao_SG_IPO_05.jpg https://freight.cargo.site/t/original/i/B2014221656366593561697316897402/YiMao_SG_IPO_02.jpg Screen panels and signages inside of the New York Stock Exchange on the listing day.<br /> 上市当天纽约证券交易所内部的屏幕面板和标牌。<br /> <br /> <br /> <br /> https://freight.cargo.site/t/original/i/S2014221656385040305771026449018/YiMao_SG_IPO_03.jpg https://freight.cargo.site/t/original/i/V2014221656219019609107640484474/sweetgreen_Portfolio_IPO_09.mp4 <div style="text-align: left;"><div style="text-align: left;">Images are selected from sweetgreen’s photo library established by Johanna Hsu, Nicholas Scarpinato, Melanie Weiner, and other previous team members over the years. By juxtaposing those images together, it was creating something new. Contents on those photographs are curated to match campaign’s core message. They include ‘ingredients’, ‘food’, ‘farmers/people’, ‘supply chain’, and ‘employees’.     <span class="bodycopy-chinese">        宣传活动中的图片全是从 sweetgreen 的图片库中挑选出来的。图片库由 Johanna Hsu、Nicholas Scarpinato、Melanie Weiner 以及其他前团队成员在2018–2021 的四年间建立而成。设计团队通过将这些图片并列在一起，创造出了一种全新的视觉效果。照片中的内容经过精心策划，以契合宣传活动的核心信息，即涵盖“食材”、“食物”、“农民/人们”、“供应链”和“员工”。</span></div></div> https://freight.cargo.site/t/original/i/J2014226951172438526697336341114/YiMao_SG_IPO_07_1.mp4 https://yimao.design/work-作品 2025-09-30T00:32:11+00:00 always 0.5 https://yimao.design/3d-chinese-typography 2025-12-31T04:38:49+00:00 always 0.5 https://freight.cargo.site/t/original/i/L2030762996584429895251364283002/Chinese-Characters_10212024.mp4 ah <span class="bodycopy-chinese"> 哎 āi<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/T2030762996602876639325073834618/Chinese-Character_01_10182024.MP4 dirty<br /> <span class="bodycopy-chinese">腌ā<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/W2073573141258457983197547463290/Chinese-Characters_11172024.mp4 run/running<br /> <span class="bodycopy-chinese">奔 bēn<br /> <br /> </span><small></small> https://freight.cargo.site/t/original/i/C2084620063874876307516853191290/Chinese-Characters_10312024.mp4 white snow/pure white<br /> <span class="bodycopy-chinese"> 皑 ái<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/M2084620550020369626058376479354/Chinese-Characters_11242024.mp4 thin<br /> <span class="bodycopy-chinese"> 薄 báo、bó、bò<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/Y2084621123917024503236236804730/Chinese-Character_04_11102024_final.mp4 to pull up or pull out<span class="bodycopy-chinese">拔 bá<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/P2194772323288096326078983963258/Chinese-Characters_01262025_final.mp4 eat<br /> <span class="bodycopy-chinese">吃 chī<br /> <br /> </span> https://freight.cargo.site/t/original/i/Q2197900362436205801664727351930/Chinese-Characters_02022025_final_1.mp4 wealth &#x26; fortune<br /> <span class="bodycopy-chinese"> 财 cái<br /> </span><small></small><br /> https://freight.cargo.site/t/original/i/Z2201499116302429184438993814138/Chinese-Characters_02052025_with-audio.mp4 flowing/babbling<br /> <span class="bodycopy-chinese">潺 chán<br /> </span><small><small></small></small><br /> https://freight.cargo.site/t/original/i/F2231688836015832190993476747898/Chinese-Characters_02232025_final.mp4 land/ground<span class="bodycopy-chinese">地 dì<br /> </span> https://freight.cargo.site/t/original/i/M2231688835997385446919767196282/Chinese-Characters_02162025.mp4 stealing/robbing. The character is written as 盜 in traditional Chinese.<br /> <span class="bodycopy-chinese">盗 dào</span> https://freight.cargo.site/t/original/i/C2241043199360031814234108199546/Chinese-Characters_03022025.mp4 pause<span class="bodycopy-chinese">顿 dùn<br /> </span> <br /> https://freight.cargo.site/t/original/i/M2250018510687523276365126304378/Chinese-Characters_03082025_final.mp4 towering/lofty<br /><span class="bodycopy-chinese"> 峨 é<br /> </span> <br /> https://freight.cargo.site/t/original/i/E2263253229860890220291970695802/Chinese-Characters_03162025_final.mp4 kindness/affection/blessing<br /> <span class="bodycopy-chinese"> 恩 ēn<br /> <br /> </span> https://freight.cargo.site/t/original/i/A2275574044778071727033245893242/Chinese-Characters_03242025_final.mp4 here or there/you<br /> <span class="bodycopy-chinese">尔 ěr<br /> </span> https://freight.cargo.site/t/original/i/R2279438363284642525740927156858/Chinese-Characters_03272025_final.mp4 transmit/emit/release/fire<br /> <span class="bodycopy-chinese">发 fā<br /> <br /> </span> https://freight.cargo.site/t/original/i/Z2303194583013435183044712596090/Chinese-Characters_04112025_final.mp4 turnover/turn/flip<br /> <span class="bodycopy-chinese">翻 fān</span> https://freight.cargo.site/t/original/i/I2722514109387173632518732776058/Chinese-Characters_12262025.mp4 fragrance/scent/aroma<br /><span class="bodycopy-chinese">馥 fù</span> https://yimao.design/3d-visualization-1 2025-12-31T04:32:28+00:00 always 0.5 https://freight.cargo.site/t/original/i/O2003531753067995480167722123898/sweetgreen_S222_DressingBottle_final.jpg https://freight.cargo.site/t/original/i/R2003531753086442224241431675514/Week02_Model_1upload.jpg https://freight.cargo.site/t/original/i/X2003531753104888968315141227130/Week02_Model_3upload.jpg https://freight.cargo.site/t/original/i/I2003531752865081295356917056122/Nothing-2a_Stage-01_04_Insta-Posts1.jpg https://freight.cargo.site/t/original/i/J2003531753012655247946593469050/sg_SOG_Pin-Collection_Values_All-Pins_AD_09_0000.jpeg https://freight.cargo.site/t/original/i/W2003531752920421527578045710970/Nothing-2a_Stage-01_04_Insta-Posts4.jpg https://freight.cargo.site/t/original/i/S2003531753049548736094012572282/Sweet-Treat_03.jpg https://freight.cargo.site/t/original/i/H2003531752883528039430626607738/Nothing-2a_Stage-01_04_Insta-Posts2.jpg https://freight.cargo.site/t/original/i/C2003531752957315015725464814202/Nothing-2a_Stage-01_04_Insta-Posts6.jpg https://freight.cargo.site/t/original/i/D2003531752901974783504336159354/Nothing-2a_Stage-01_04_Insta-Posts3.jpg https://freight.cargo.site/t/original/i/F2003531752828187807209497952890/2024_01_BobaBear_rendering_03_0029.jpg https://freight.cargo.site/t/original/i/N2003531752938868271651755262586/Nothing-2a_Stage-01_04_Insta-Posts5.jpg https://freight.cargo.site/t/original/i/B2003538239533507606804775961210/07_SOG_Bandana_05282023_final01_edited2.jpg https://freight.cargo.site/t/original/i/H2003538239699528303468161925754/Bladesign_Monogram-1.jpg https://freight.cargo.site/t/original/i/G2003538239717975047541871477370/Final_02_final.jpeg https://freight.cargo.site/t/original/i/S2003538239644188071247033270906/2024_02_BobaBear_rendering_final02_0029.png https://freight.cargo.site/t/original/i/W2003538239754868535689290580602/YiMao_SweetTreat_06.jpg https://freight.cargo.site/t/original/i/X2003538239681081559394452374138/Ascenders_YiMao_P4_05.jpg https://freight.cargo.site/t/original/i/U2003538239736421791615581028986/Sweetgreen_Casestudy_Horizontal-b2.jpg https://freight.cargo.site/t/original/i/Y2003538239662634815320742822522/Ascenders_YiMao_P4_03.jpg https://freight.cargo.site/t/original/i/U2013079833880514240210623660666/2d-explorations.mp4 https://freight.cargo.site/t/original/i/L2044679060915320840066239169146/Momentor___02.jpg https://freight.cargo.site/t/original/i/F2044679060933767584139948720762/Momentor___02__01.mp4 https://freight.cargo.site/t/original/i/A2084619091417868973770420650618/SYLVAIN_Progress-Report_11202024_Final_05_with-sound.mp4 https://freight.cargo.site/t/original/i/T2084622040000781947726279606906/Nothing-2a_Stage-01_04_Insta-Posts8.jpg https://freight.cargo.site/t/original/i/G2543188697380033033154281472634/GPS-Case-Study_02_JGB_04_PineappleMule_01_revised_072425.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/Z2543188823592655985475033629306/GPS-Case-Study_02_JGB_04_PineappleMule_02_revised_072425_forweb.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/S2543192468374137045303080125050/GPS-Case-Study_02_JGB_06_Group-Shots_02_revised_07252025_forweb.jpg <div style="text-align: left;"><span class="caption-smaller-size">Jackworth Ginger Beer</span></div><span class="caption-smaller-size">Designed by Miller McCormick<br /> <br /> </span> https://freight.cargo.site/t/original/i/J2621824347006661934092523799162/240508_ks24_casestudy_04_social-post-mockup_final.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN</span><br /> https://freight.cargo.site/t/original/i/K2621825302363537511510201991802/240508_ks24_casestudy_08_digital-billboard-mockup.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN</span><br /> https://freight.cargo.site/t/original/i/I2621825302381984255583911543418/imgi_5_240508_ks24_casestudy_07_postcard-mockup_final.jpg <div style="text-align: left;"><span class="caption-smaller-size">Kade Spade case study</span></div><span class="caption-smaller-size">Designed by SYLVAIN<br /> <br /> </span> https://freight.cargo.site/t/original/i/Y2722507407463690724954116063866/Sula_Logo-Animation_01_07302025_04_liquid-animation-02.mp4 <div style="text-align: left;"><span class="caption-smaller-size">Sula Labs Rebrand<br /> <br /> <br /> </span></div> https://yimao.design/crispy-rice-treat-1 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/S2006141904746175995551167939194/YiMao_SweetTreat_03.jpg https://freight.cargo.site/t/original/i/Z2006141904856856459993425248890/YiMao_SweetTreat_09.jpg https://freight.cargo.site/t/original/i/Y2006141904764622739624877490810/YiMao_SweetTreat_04.jpg https://freight.cargo.site/t/original/i/V2006141904838409715919715697274/YiMao_SweetTreat_08.jpg https://freight.cargo.site/t/original/i/D2006141904801516227772296594042/YiMao_SweetTreat_06.jpg https://freight.cargo.site/t/original/i/T2006141904580155298887781974650/YiMao_SweetTreat_01.jpg <div style="text-align: left;">For the lettering design part, the goal is to create an identity of a dessert category that can be ownable for Sweetgreen. I dived deep into the historical references, including type designs, posters, and advertisements from the mid and late 20th Century. Collect and analyze what type designs were related to food and can be nostalgic simultaneously. Those customized letterings with wobbly strokes would solve the challenge. These letters often have exaggerated tear drops with distorted stems. The counter space and lockup of the lettering are intended to look mushy together, mimicking how ingredients are attached. The yellow and brown colors from sweetgreen’s brand colors match some of the ingredients from the dessert.<br />        <span class="bodycopy-chinese">因为想为 Sweetgreen 创造一个专属于其甜点类别的品牌标识。我深入研究了历史参考资料，包括 20 世纪中后期的字体设计、海报和广告。收集和分析了与食品相关、同时能引发怀旧感的字体设计。20 世纪中叶后很多极具特色的不规则笔画的定制字体给予我了很多灵感。这些字母通常有夸张的液滴形状和扭曲的字干，字母的空白和整体布局被设计得像是黏在一起的，模仿了食材之间相互结合的感觉。包装设计上的黄色和棕色是从 sweetgreen 品牌色彩中提出而出，并呼应了甜点本身原料的颜色。</span></div><br /><br /> <br /> https://freight.cargo.site/t/original/i/E2006141904727729251477458387578/YiMao_SweetTreat_02.jpg https://freight.cargo.site/t/original/i/K2006141904819962971846006145658/YiMao_SweetTreat_07.jpg <div style="text-align: left;">The original Rice Krispies Treats were invented in 1939 in the United States by the Kellogg Company. It has been a favorite snack item for kids in the U.S., generation by generation. The Crispy Rice Treat is Sweetgreen’s version invented by celebrity chef Malcolm Livingston II in 2021. This item is meant to be healthier than the original Rice Krispies Treats while maintaining great flavors and textures.<br />         最初的 Rice Krispies Treats 由家乐氏公司于 1939 年在美国发明，几十年来一直是美国儿童喜爱的零食。Crispy Rice Treat 是 Sweetgreen 的版本，由名厨 Malcolm Livingston II 于 2021 年发明。这个产品旨在比原版 Rice Krispies Treats 更加健康，同时保留了美味的口感和风味。<br /> <br /> <br /> <br /> </div> https://freight.cargo.site/t/original/i/S2006141904783069483698587042426/YiMao_SweetTreat_05.jpg https://freight.cargo.site/t/original/i/O2006144973214478704545402847866/c1532fa7-b77d-44d2-935a-4718467802dd_rw_1920_01.jpeg https://yimao.design/sweetgreen-2022-winter-season 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2008189844545918175136697156218/Case-Study_01.jpg https://freight.cargo.site/t/original/i/U2008190790974569620878952366714/SWEEGREEN2022_S1_15_RESORT_VB_16x9_YT_PROGRAMMATIC.mp4 https://freight.cargo.site/t/original/i/A2008216347591871428081919066746/Case-Study_08.jpg https://freight.cargo.site/t/original/i/X2008216347573424684008209515130/Case-Study_05B.jpg <div style="text-align: left;">In order to visualize sweetgreen being the winter destination, design and art direction weigh in to create a whole new visual language. Setting sweetgreen itself as the winter resort with a retrospective asetheic of the 1950s and 60s, this new language system include assgining colors and patterns for each item as well as creating unique type treatment. Art direction also maintain props, wardrobes, and all production details correlate with the winter and resort setting.<br /> <span class="bodycopy-chinese">        为了将 sweetgreen 作为冬季目的地进行视觉化呈现，设计和艺术指导共同打造了全新的视觉语言。以 1950 年代和 60 年代的复古美学为基础，将 sweetgreen 本身设定为一个冬季度假胜地，这套全新的语言系统包括为每个产品分配特定的颜色和图案，并创造独特的字体处理方式。艺术指导还确保道具、服装和所有制作细节与冬季及度假主题相呼应。</span></div><br /><br /> <br /> https://freight.cargo.site/t/original/i/U2008216347536531195860790411898/Case-Study_04B.jpg https://freight.cargo.site/t/original/i/C2008216347499637707713371308666/Case-Study_03B.jpg https://freight.cargo.site/t/original/i/X2008216347610318172155628618362/Case-Study_02.jpeg https://freight.cargo.site/t/original/i/D2008216347554977939934499963514/Case-Study_05A.jpg https://freight.cargo.site/t/original/i/Z2008216347518084451787080860282/Case-Study_04A.jpg https://freight.cargo.site/t/original/i/U2008216347388957243271113998970/Case-Study_02.jpg <div style="text-align: left;">The winter menu highlights the Crispy Chicken Salad and Miso Bowl as the main items with Miso Roasted Veggies being the side dish.<br /> <span class="bodycopy-chinese">2022年冬季菜单重点推出了脆皮鸡肉沙拉和味噌碗作为主菜，搭配味噌烤蔬菜作为配菜。</span></div><br /><br /> https://freight.cargo.site/t/original/i/G2008216347481190963639661757050/Case-Study_03A.jpg https://freight.cargo.site/t/original/i/D2008218388705656439970095825530/SWEEGREEN2022_S1_06_MISO_BOWL_1x1_FB_IG_INFEED.mp4 https://freight.cargo.site/t/original/i/K2008218388594975975527838515834/SWEEGREEN2022_S1_06_CRISPY_CHICKEN_1x1_FB_IG_INFEED.mp4 https://freight.cargo.site/t/original/i/Q2008219870071439279215638348410/01_sweetgreen_S122_02.jpg https://freight.cargo.site/t/original/i/P2008219870182119743657895658106/2022_1_19_WestPalmBeach_luupe_ShelbyCooper_006.jpeg https://freight.cargo.site/t/original/i/U2008223745732369165592432870010/Ascenders_YiMao_P1_04_original.jpg https://yimao.design/sweetgreen-2022-spring-season 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2014184187856539876919941923450/Case-Study_04A.jpg https://freight.cargo.site/t/original/i/E2014184187911880109141070578298/Case-Study_05B.jpg https://freight.cargo.site/t/original/i/K2014184187838093132846232371834/Case-Study_03B.jpg https://freight.cargo.site/t/original/i/T2014184187948773597288489681530/Case-Study_07.jpg https://freight.cargo.site/t/original/i/Z2014184187801199644698813268602/Case-Study_02.jpg <div style="text-align: left;">The 2022 spring menu highlights the Chicken Chimichurri Bowl, Mushroom Chimichurri Bowl, Chimichurri Protein Plate as the main items.</div><span class="bodycopy-chinese">2022 年春季菜单的重点推出了香草酱鸡肉碗、香草酱蘑菇碗和香草酱蛋白拼盘作为主打产品。<br /> <br /> </span><br /> <br /> https://freight.cargo.site/t/original/i/A2014184187874986620993651475066/Case-Study_04B.jpg https://freight.cargo.site/t/original/i/R2014184187893433365067361026682/Case-Study_05A.jpg <div style="text-align: left;">The 2022 spring campaign is built around this magical Chimichurri world full of fresh ingredients and vegetables. <br /><br />Customized typeface and graphic frames with glow details are dedicated to revealing the magic and adventurous aspect of this Chimichurri world. The bright, acidic, and herby flavor joining spring&#x27;s young and energetic feeling inspired the seasonal color palettes. All these elements combine with photography and motion to establish a vivid and memorable spring Chimichurri world for Sweetgreen&#x27;s customers.<br /> <br /> 2022 年春季宣传围绕这个充满新鲜食材和蔬菜的神奇香草酱世界展开。定制的字体和带有光晕细节的图形框架专门用于揭示这个香草酱世界的神奇与冒险感。明亮、酸爽且带有草本风味的元素与春季的青春活力相结合，启发了这一季的色彩搭配。所有这些元素与摄影和动态设计相结合，为 Sweetgreen 的顾客打造了一个生动且令人难忘的春季香草酱世界。<br /> <br /> </div><br /><br /> https://freight.cargo.site/t/original/i/W2014184187708965924330265510522/Case-Study_01.jpg https://freight.cargo.site/t/original/i/X2014184187819646388772522820218/Case-Study_03A.jpg https://freight.cargo.site/t/original/i/O2014184187985667085435908784762/Case-Study_10.jpg https://freight.cargo.site/t/original/i/I2014184188004113829509618336378/Case-Study_11.jpg https://freight.cargo.site/t/original/i/S2014184187967220341362199233146/Case-Study_08.jpg https://freight.cargo.site/t/original/i/M2014192357937936866954062201466/S222_02_DigitalMenuBoards_SeasonalPanel_revision.jpg https://freight.cargo.site/t/original/i/M2014198504300828506608112894586/sg_2022_spring_season_intro-1080p_thumbnail.jpg https://freight.cargo.site/t/original/i/U2014198504190148042165855584890/Screenshot-2024-09-26-at-14_thumbnail.jpg https://freight.cargo.site/t/original/i/J2014199512507625855203656467066/sg_2022_spring_season_intro-1080p_1.mp4 https://freight.cargo.site/t/original/i/F2014199512433838878908818260602/Screenshot-2024-09-26-at-14.32.57_1.mp4 https://yimao.design/sweetgreen-ipo-campaign 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/F2014199512433838878908818260602/Screenshot-2024-09-26-at-14.32.57_1.mp4 https://freight.cargo.site/t/original/i/V2014221656348146817623607345786/YiMao_SG_IPO_01.jpg https://freight.cargo.site/t/original/i/D2014221656440380537992155103866/YiMao_SG_IPO_06.mp4 https://freight.cargo.site/t/original/i/W2014221656421933793918445552250/YiMao_SG_IPO_05.jpg https://freight.cargo.site/t/original/i/B2014221656366593561697316897402/YiMao_SG_IPO_02.jpg Screen panels and signages inside of the New York Stock Exchange on the listing day.<br /> 上市当天纽约证券交易所内部的屏幕面板和标牌。<br /> <br /> <br /> <br /> https://freight.cargo.site/t/original/i/S2014221656385040305771026449018/YiMao_SG_IPO_03.jpg https://freight.cargo.site/t/original/i/V2014221656219019609107640484474/sweetgreen_Portfolio_IPO_09.mp4 <div style="text-align: left;"><div style="text-align: left;">Images are selected from sweetgreen’s photo library established by Johanna Hsu, Nicholas Scarpinato, Melanie Weiner, and other previous team members over the years. By juxtaposing those images together, it was creating something new. Contents on those photographs are curated to match campaign’s core message. They include ‘ingredients’, ‘food’, ‘farmers/people’, ‘supply chain’, and ‘employees’.     <span class="bodycopy-chinese">        宣传活动中的图片全是从 sweetgreen 的图片库中挑选出来的。图片库由 Johanna Hsu、Nicholas Scarpinato、Melanie Weiner 以及其他前团队成员在2018–2021 的四年间建立而成。设计团队通过将这些图片并列在一起，创造出了一种全新的视觉效果。照片中的内容经过精心策划，以契合宣传活动的核心信息，即涵盖“食材”、“食物”、“农民/人们”、“供应链”和“员工”。</span></div></div> https://freight.cargo.site/t/original/i/J2014226951172438526697336341114/YiMao_SG_IPO_07_1.mp4 https://yimao.design/sweetgreen-rebrand 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/C2014240871749599334578529632890/Web_05_sweetgreen_14.jpg https://freight.cargo.site/t/original/i/T2014240871546685149767724565114/Web_05_sweetgreen_03.jpg https://freight.cargo.site/t/original/i/D2014240871528238405694015013498/Web_05_sweetgreen_02.jpg https://freight.cargo.site/t/original/i/L2014240871675812358283691426426/Web_05_sweetgreen_10.jpg https://freight.cargo.site/t/original/i/K2014240871841833054947077390970/Web_05_sweetgreen_19.jpg https://freight.cargo.site/t/original/i/P2014240871638918870136272323194/Web_05_sweetgreen_08.jpg One of the challenges was creating a design system that can be applied to hundreds of items across sweetgreen stores and the headquarter. The solution was to assign meanings and functions to typefaces and colors so that design elements can work accordingly with the brand tone of voice.<br /> <span class="bodycopy-chinese">       品牌重塑过程中一个较大的挑战是创建一个复杂且完善的设计体系。这个体系需要被应用于 sweetgreen 各地门店和总部总计数百种物品上。这些物品中包含包装、门店标识、菜单、店内标识等等。最终的解决方案是为字体和颜色赋予特定的意义和功能，使设计元素能够与物品的实际功能、品牌的语调等需求相匹配。</span><br /> <br /> <br /> https://freight.cargo.site/t/original/i/I2014240871565131893841434116730/Web_05_sweetgreen_04.jpg <div style="text-align: left;">Some of store signages are rendered with Cinema4d and Arnold Renderer. Images were created through compositing 3D models with Camera Calibration tool in Cinema 4D. <br /> <span class="bodycopy-chinese">部分店内标牌使用 Cinema4D 和 Arnold Renderer 渲染完成。图片通过将 3D 模型与 Cinema 4D 中的相机校准工具进行合成创建。</span></div><br /><br /> <br /> https://freight.cargo.site/t/original/i/U2014240871472898173472886358650/Web_05_sweetgreen_01_1.mp4 https://freight.cargo.site/t/original/i/A2014240871602025381988853219962/Web_05_sweetgreen_06.png https://freight.cargo.site/t/original/i/Z2014240871657365614209981874810/Web_05_sweetgreen_09.jpg https://freight.cargo.site/t/original/i/T2014240871804939566799658287738/Web_05_sweetgreen_17.jpg https://freight.cargo.site/t/original/i/F2014240871620472126062562771578/Web_05_sweetgreen_07.jpg https://freight.cargo.site/t/original/i/R2014240871583578637915143668346/Web_05_sweetgreen_05.jpg https://freight.cargo.site/t/original/i/F2014244603138543820472920965754/CoreValue-Board.jpeg https://freight.cargo.site/t/original/i/M2014244603083203588251792310906/20220119-Sweetgreen---Vernon-Hills-1624-Edit_store-vinyl-copy.jpg https://freight.cargo.site/t/original/i/R2014245296606993783436094866042/Web_05_sweetgreen_01_1.mp4 https://yimao.design/east-westwest-east-typography-reference-book 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/V2014221656219019609107640484474/sweetgreen_Portfolio_IPO_09.mp4 https://freight.cargo.site/t/original/i/F2016122341711353421519352103546/01_Hero_11.jpg <div style="text-align: left;">Do-si-do binding<br /> <br /> <br /> <br /> </div> https://freight.cargo.site/t/original/i/B2016122341822033885961609413242/03.jpg https://freight.cargo.site/t/original/i/A2016122341895820862256447619706/07.jpg https://freight.cargo.site/t/original/i/X2016122341803587141887899861626/02.jpg https://freight.cargo.site/t/original/i/U2016122341877374118182738068090/06.jpg https://freight.cargo.site/t/original/i/W2016122341840480630035318964858/04.jpg https://freight.cargo.site/t/original/i/W2016122341858927374109028516474/05.jpg https://freight.cargo.site/t/original/i/C2016122341785140397814190310010/01.jpg https://yimao.design/east-westwest-east-typography-website-archive 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/M2017564662968112300835248145018/Asset-93x3.3.png https://freight.cargo.site/t/original/i/Y2017564662949665556761538593402/Asset-83x3.3.png https://freight.cargo.site/t/original/i/M2017570637813177543137887912570/08_Website-Images_01.jpg https://freight.cargo.site/t/original/i/H2017571022962747058119616103034/08_Website-Images_formation.jpg https://freight.cargo.site/t/original/i/L2017575201795915795912891433594/08_Website-Images_037.jpg Part of the contents above are from a series valuable typographical resources. They include <a href="https://chinesetypearchive.com/#/about" target="_blank">Chinese Type Archive</a>, <a href="https://typesoftype.com/" target="_blank">Types of Type</a>, and <a href="http://www.idea-mag.com/en/books/ideadocument_lettersandtypography/" target="_blank">Idea Document 1 book</a>. https://freight.cargo.site/t/original/i/A2017575201722128819618053227130/08_Website-Images_033.jpg https://freight.cargo.site/t/original/i/U2017575201740575563691762778746/08_Website-Images_034.jpg https://freight.cargo.site/t/original/i/M2017575201759022307765472330362/08_Website-Images_035.jpg https://freight.cargo.site/t/original/i/A2017575201777469051839181881978/08_Website-Images_036.jpg https://freight.cargo.site/t/original/i/A2017575201666788587396924572282/08_Website-Images_03.jpg https://freight.cargo.site/t/original/i/H2017575201703682075544343675514/08_Website-Images_032.jpg https://freight.cargo.site/t/original/i/W2017577035771211604116513096314/08_Website-Images2.jpg https://freight.cargo.site/t/original/i/E2017577035789658348190222647930/08_Website-Images3.jpg https://freight.cargo.site/t/original/i/L2017577035826551836337641751162/08_Website-Images5.jpg https://freight.cargo.site/t/original/i/I2017577035752764860042803544698/08_Website-Images.jpg https://freight.cargo.site/t/original/i/U2017577035808105092263932199546/08_Website-Images4.jpg https://freight.cargo.site/t/original/i/I2017577035844998580411351302778/08_Website-Images6.jpg https://freight.cargo.site/t/original/i/S2017581997152157436816387080826/08_Website-Images_pairing-type.jpg https://freight.cargo.site/t/original/i/A2017581997170604180890096632442/08_Website-Images_pairing-type2.jpg https://freight.cargo.site/t/original/i/Y2017581997281284645332353942138/08_Website-Images_pairing2.jpg https://freight.cargo.site/t/original/i/P2017581997189050924963806184058/08_Website-Images_pairing-type3.jpg https://freight.cargo.site/t/original/i/E2017581997207497669037515735674/08_Website-Images_pairing-type4.jpg https://freight.cargo.site/t/original/i/Z2017581997262837901258644390522/08_Website-Images_pairing.jpg https://freight.cargo.site/t/original/i/O2017581997244391157184934838906/08_Website-Images_pairing-type6.jpg https://freight.cargo.site/t/original/i/M2017581997225944413111225287290/08_Website-Images_pairing-type5.jpg https://freight.cargo.site/t/original/i/X2017587931211471532147208225402/letterfountain_cover.jpg https://freight.cargo.site/t/original/i/B2017588001161525059653827953274/the-anatomy-of-type.jpg https://freight.cargo.site/t/original/i/Y2017588057590115181131346346618/td6-cover-final.jpg https://freight.cargo.site/t/original/i/O2017588166647266144902215500410/s27270116.jpg https://freight.cargo.site/t/original/i/H2017588850357388492873036595834/Cover-Western-Type-II.jpg https://freight.cargo.site/t/original/i/B2017589231245760126827858363002/b42-65-detailintypography-1-OK.jpg There are many books being used as textbooks at several colleges in the U.S. demonstrating such topic. <br /> <span class="bodycopy-chinese">以上是在美国的几所大学被用作教材的字体书籍，内容包含了西文字体的基本知识点。</span><br /> <br /> https://freight.cargo.site/t/original/i/Q2017589698298873329079995728506/tumblr_mvq649Emni1skakgjo1_1280.jpg https://freight.cargo.site/t/original/i/U2017612762281435432206090764922/w1_1500.jpg https://freight.cargo.site/t/original/i/J2017613039462211883765813346938/large_048_TP9.jpg https://freight.cargo.site/t/original/i/S2017613039406871651544684692090/b42-117-moderntypography-1-1.jpg https://freight.cargo.site/t/original/i/Y2017613039425318395618394243706/Cover_54e66b32-8393-4c33-b5ae-7e7a02d5ded8.jpg https://freight.cargo.site/t/original/i/G2017613039388424907470975140474/ahnsangsoo-comp.jpg https://freight.cargo.site/t/original/i/W2017613039443765139692103795322/large_033_TP7.jpg https://freight.cargo.site/t/original/i/D2017613423172935360998196511354/9781780679761-1.jpg https://freight.cargo.site/t/original/i/H2017613535716520954700170920570/001582304.jpg https://freight.cargo.site/t/original/i/Z2017613669805903626494901617274/81ruQhn4rIL.jpg https://freight.cargo.site/t/original/i/M2017613669787456882421192065658/00040.jpg https://freight.cargo.site/t/original/i/E2017615981976146057471229821562/s29984079.jpg https://freight.cargo.site/t/original/i/D2017615981994592801544939373178/s29987983.jpg https://freight.cargo.site/t/original/i/U2017615981957699313397520269946/s27270116.jpg https://freight.cargo.site/t/original/i/V2017615981939252569323810718330/Cover-Western-Type-II.jpg https://yimao.design/mfa-thesis-east-westwest-east 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2014240871472898173472886358650/Web_05_sweetgreen_01_1.mp4 https://freight.cargo.site/t/original/i/F2014530675872828206705506648698/WK14_Thesis-Cast-Study.jpg https://freight.cargo.site/t/original/i/L2014531752055877466920747926138/YiMao_0301442_MGx20Final_Deliverable1.gif In essence, this MFA thesis project is to create a series of reference on how to use East-Asian typography along with Latin Typography.<br /> 简要地说，本硕士论文项目的核心是为东亚字体与拉丁字体结合使用方面创建一系列参考资料。<br /> <br /> <br /> <br /> https://freight.cargo.site/t/original/i/C2014532482989664643588021158522/01_WK13_Poster-Mockup4.jpg https://freight.cargo.site/t/original/i/C2014533785403583223777203454586/01_WK13_Poster-Mockup5.jpg https://freight.cargo.site/t/original/i/E2014533924141545402146741158522/01_WK13_Poster-Mockup7.jpg https://freight.cargo.site/t/original/i/I2014534139968451064548495065722/01__01.jpg The thesis book consists of two parts. Part I is East-Asian Typography Atlas while Part II is Thesis Process. The final book will be crafted with a do-si-do binding technique. The form is a representation of the coexisting relationship between these two parts.<br /> <span class="bodycopy-chinese">论文书分为两部分。第一部分是东亚字体图集，第二部分是论文过程。最终的书籍将采用 do-si-do 装订技术，形式象征着这两部分共存的关系。<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/V2014536126664341058993494557306/YiMao_05.jpg https://freight.cargo.site/t/original/i/J2014536771322706202921194881658/08_WK13_Website-Render3.jpg ‘Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.’ <br /> The thesis project is not only offering a series of reference, but also seeking to offer tools.<br /> <span class="bodycopy-chinese">“授人以鱼，不如授人以渔。” 这项论文项目不仅提供了一系列参考资料，还旨在提供工具。</span><br /> <br /> <br /> https://freight.cargo.site/t/original/i/P2014536771009111553668132504186/05_WK13_Reference-Ruler-Render01.jpg https://freight.cargo.site/t/original/i/O2014538766873033352746779148922/01_WK15_Poster-Mockup8-copy.jpg https://freight.cargo.site/t/original/i/A2014539029130393848675474473594/YiMao_01.jpg The conceptual packaging could be seen as a derivative or conclusion of the thesis. It is proving that East-Asian typography and Latin typography can live harmoniously from the reference I created. It is also criticizing the role of packaging in this highly-globalized world we live in. Cultures from the East and the West distinguishes from each other in the core. Otherness and difference can lead to conflicts and culture collisions. But difference could also form variety and diversity.<br /> <span class="bodycopy-chinese">这个概念性的包装可以被视为论文的衍生物或结论，证明了东亚字体与拉丁字体可以在我创建的参考资料中和谐共存。它同时批判了包装在我们这个高度全球化的世界中的角色。东西方文化在核心上有所区别，他者性和差异性可能导致冲突和文化碰撞，但差异也可以形成多样性和丰富性。<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/E2014539320718077421802356867706/YiMao_02.jpg https://freight.cargo.site/t/original/i/K2014539415608128936964290380410/YiMao_05-2.jpg https://freight.cargo.site/t/original/i/D2014539415589682192890580828794/YiMao_04.jpg https://freight.cargo.site/t/original/i/Q2014539415165407079195261141626/YiMao_03.jpg https://freight.cargo.site/t/original/i/K2014539415626575681037999932026/YiMao_06.jpg https://freight.cargo.site/t/original/i/E2014541993651293702316386026106/WK14_Thesis-Cast-Study_square7.jpg https://freight.cargo.site/t/original/i/W2014541993227018588621066338938/WK14_Thesis-Cast-Study_square6.jpg https://freight.cargo.site/t/original/i/B2014542308998383642381170901626/03_WK14_Thesis-Show.jpg The end of an MFA thesis project is certainly not the end of its practice. The next steps would include researching deeper on East-Asian typography and sharing my results with other designers/students who might be interested in such a topic. If you are one of them, feel free to email me and let me know! <br /> <span class="bodycopy-chinese">硕士论文项目的结束当然不是实践的终点。接下来的步骤将包括更深入地研究东亚字体，并与其他对该主题感兴趣的设计师或学生分享我的研究成果。如果你是其中之一，欢迎给我发邮件，让我知道！</span> https://yimao.design/mfa-thesis-documentation 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/U2014340351683081428775256326778/O1CN011fNkl4HRUDW4PG4_0-item_pic.jpg https://freight.cargo.site/t/original/i/Y2014340733253982593457331503738/H1_31.jpg https://freight.cargo.site/t/original/i/P2014340862215170412760806851194/09-225.jpg https://freight.cargo.site/t/original/i/X2014340960204274932305945035386/81rkFz0VJ-L.jpg https://freight.cargo.site/t/original/i/C2014341173706890841420295438970/a-little-book-of-language.jpg https://freight.cargo.site/t/original/i/G2014344513803500035787677893242/IMG_1036.jpg https://freight.cargo.site/t/original/i/V2014344700982612151718498140794/IMG_0116.jpg 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https://freight.cargo.site/t/original/i/F2014477428589742937062675448442/03_WK7_Poster-testing.jpg https://freight.cargo.site/t/original/i/A2014477736392114550980253713018/F9915107-EEAB-4632-A0EC-8A0B03E17DDA.jpeg https://freight.cargo.site/t/original/i/K2014477737093090825781216674426/FullSizeRender-2.jpg https://freight.cargo.site/t/original/i/C2014481872096795644440597365370/IMG_4660-2.jpg https://freight.cargo.site/t/original/i/G2014481871377372625565924852346/IMG_4655.jpg https://freight.cargo.site/t/original/i/O2014482260492992116395206640250/IMG_4669-2.jpg https://freight.cargo.site/t/original/i/D2014482260529885604542625743482/IMG_4702-2.jpg https://freight.cargo.site/t/original/i/Q2014482260566779092690044846714/IMG_4716-2.jpg https://freight.cargo.site/t/original/i/Y2014482260511438860468916191866/IMG_4701-2.jpg https://freight.cargo.site/t/original/i/N2014482260548332348616335295098/IMG_4711-2.jpg https://freight.cargo.site/t/original/i/V2014486665040521340098555544186/Asset-105x.jpeg https://freight.cargo.site/t/original/i/L2014488724471923217180317057658/GT2_SP20-Production-Schedule_Weekly-02.jpg https://freight.cargo.site/t/original/i/G2014489635870207666948133749370/Screen-Shot-2020-03-30-at-1.09.34-AM-1.png https://freight.cargo.site/t/original/i/M2014489634468255117346207826554/Screen-Shot-2020-03-24-at-2.38.26-PM.png https://freight.cargo.site/t/original/i/N2014489635833314178800714646138/Screen-Shot-2020-03-24-at-2.40.05-PM.png https://freight.cargo.site/t/original/i/S2014489635851760922874424197754/Screen-Shot-2020-03-28-at-11.55.10-PM.png https://freight.cargo.site/t/original/i/M2014491410945049647797157102202/Screen-Shot-2020-04-03-at-12.25.00-PM-2-1.png https://freight.cargo.site/t/original/i/C2014492150733273979845015110266/Screen-Shot-2020-04-03-at-12.24.31-PM-2-1.png https://freight.cargo.site/t/original/i/K2014492359015461316099562406522/Screen-Shot-2020-04-03-at-12.29.10-PM-2.png https://freight.cargo.site/t/original/i/U2014492864825183817215467717242/Screen-Shot-2020-04-03-at-12.29.20-PM-2.png https://freight.cargo.site/t/original/i/L2014492938187884998358354494074/Screen-Shot-2020-04-03-at-12.29.35-PM-2.png https://freight.cargo.site/t/original/i/Z2014493392457404557529772589690/Screen-Shot-2020-04-03-at-12.34.14-PM-2.png https://freight.cargo.site/t/original/i/Q2014493461429780649129786081914/Screen-Shot-2020-04-03-at-12.30.34-PM-2.png https://freight.cargo.site/t/original/i/S2014493577773395522015928124026/Screen-Shot-2020-03-30-at-1.09.34-AM.png https://freight.cargo.site/t/original/i/I2014493832522931179944835940986/Screen-Shot-2020-04-03-at-11.59.43-AM-2.png As the core deliverable of this thesis project, the book which includes Part I: East-Asian Typography Atlas and Part II: Thesis Process is finished. Further editing and proofreading will proceed. Simultaneously, Yi is updating the rest part of thesis website, poster series, and motion graphics. Packaging deliverables (rendering for now), as an conceptual extension of the thesis, will start as soon as the majority of thesis deliverables is finished.  https://freight.cargo.site/t/original/i/R2014497199256638816748810928762/03_WK12_Packaging-Render_Detail3insta.jpg https://freight.cargo.site/t/original/i/R2014497913366995398192973087354/03_WK12_Packaging-Render.jpg https://freight.cargo.site/t/original/i/H2014499258485126509019767374458/Image-4-5-20-at-5.38-PM-2.jpeg https://freight.cargo.site/t/original/i/K2014502892604389494243693036154/03_WK13_Packaging-Render_06-detail.jpg https://freight.cargo.site/t/original/i/Y2014503104114757043397411865210/00_WK12_Thesis-Presnetation.jpg https://freight.cargo.site/t/original/i/O2014503262996563750257779933818/IMG_5904.jpg https://freight.cargo.site/t/original/i/E2014503769396582061732390896250/MMxTBI_Poster_004.jpg https://freight.cargo.site/t/original/i/Z2014505377878878312910453604986/08_WK14_Thank-you.jpg https://yimao.design/getty-museum-rebrand 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/I2014240871565131893841434116730/Web_05_sweetgreen_04.jpg https://freight.cargo.site/t/original/i/G2016431757379863793513872360058/09.jpg The signage system<br /> <span class="bodycopy-chinese">标识系统<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/H2016431757416757281661291463290/Getty-Museum-Rebrand_Poster_01.jpg The poster series <br /> <span class="bodycopy-chinese">海报系列<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/E2016431757306076817219034153594/06.jpg https://freight.cargo.site/t/original/i/U2016431757342970305366453256826/07.jpg Website &#x26; app<br /> <span class="bodycopy-chinese">网页端和手机软件<br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/S2016431757213843096850486395514/02.jpg https://freight.cargo.site/t/original/i/U2016431757435204025735001014906/Getty-Museum-Rebrand_Poster_02-01.jpg https://freight.cargo.site/t/original/i/S2016431757287630073145324601978/05.jpg https://freight.cargo.site/t/original/i/G2016431757472097513882420118138/T5_WK14_2_Logo-Animation_02.gif https://freight.cargo.site/t/original/i/T2016431757232289840924195947130/03.jpg https://freight.cargo.site/t/original/i/O2016431757269183329071615050362/05_Brand-Guidance-Gif_cut-copy.gif Museum staff items<br /> <span class="bodycopy-chinese">博物馆内部员工用品</span> https://freight.cargo.site/t/original/i/J2016431757453650769808710566522/Getty-Museum-Rebrand_Poster_03.jpg https://freight.cargo.site/t/original/i/V2016431757250736584997905498746/04.jpg The prints<br /> <span class="bodycopy-chinese">印刷品<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/R2016432594290195673642519626362/08.jpg https://freight.cargo.site/t/original/i/R2016435230293030318590026449530/10_Signage.jpg https://freight.cargo.site/t/original/i/S2016439341500435282164085555834/Website-Motion.jpg https://yimao.design/message-tech-human- 2025-07-18T00:45:09+00:00 always 0.5 https://freight.cargo.site/t/original/i/A2017646450574013067979891278458/MTH_Website-Cargo-3_07.jpg https://freight.cargo.site/t/original/i/R2017646450592459812053600830074/MTH_Website-Cargo-3_08.jpg https://freight.cargo.site/t/original/i/Y2017646450629353300201019933306/MTH_Website-Cargo-3_10.jpg https://freight.cargo.site/t/original/i/G2017646450537119579832472175226/MTH_Website-Cargo-3_05.jpg https://freight.cargo.site/t/original/i/R2017646450518672835758762623610/MTH_Website-Cargo-3_04.jpg https://freight.cargo.site/t/original/i/W2017646450500226091685053071994/MTH_Website-Cargo-3_03.jpg https://freight.cargo.site/t/original/i/N2017646450610906556127310381690/MTH_Website-Cargo-3_09.jpg The broadsheets <br /> <span class="bodycopy-chinese">大幅报纸系列<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/V2017646450481779347611343520378/MTH_Website-Cargo-3_02.jpg https://freight.cargo.site/t/original/i/B2017646450555566323906181726842/MTH_Website-Cargo-3_06.jpg https://freight.cargo.site/t/original/i/L2017646450463332603537633968762/MTH_Website-Cargo-3_01.jpg https://freight.cargo.site/t/original/i/S2017647660791104767768734597754/WK8_Posters_Page_01.jpg https://freight.cargo.site/t/original/i/H2017647660846444999989863252602/WK8_Posters_Page_04.jpg https://freight.cargo.site/t/original/i/R2017647660938678720358411010682/WK8_Posters_Page_09.jpg https://freight.cargo.site/t/original/i/B2017647660920231976284701459066/WK8_Posters_Page_08.jpg https://freight.cargo.site/t/original/i/N2017647660864891744063572804218/WK8_Posters_Page_05.jpg https://freight.cargo.site/t/original/i/S2017647660827998255916153700986/WK8_Posters_Page_03.jpg https://freight.cargo.site/t/original/i/Z2017647660809551511842444149370/WK8_Posters_Page_02.jpg https://freight.cargo.site/t/original/i/G2017647660883338488137282355834/WK8_Posters_Page_06.jpg The poster series <br /> <span class="bodycopy-chinese">海报系列</span><br /> <br /> <br /> https://freight.cargo.site/t/original/i/D2017647660957125464432120562298/WK8_Posters_Page_10.jpg https://freight.cargo.site/t/original/i/N2017647660901785232210991907450/WK8_Posters_Page_07.jpg https://freight.cargo.site/t/original/i/H2017657052342107342554524680826/MTH_Website-Cargo-3_14.mp4 https://freight.cargo.site/t/original/i/Y2017676991612244055945961931386/MTH_Website-Cargo-3_15.mp4 One of the key experiments from this class was using motion graphics to deliver key theories from the philosopher. <br /> <span class="bodycopy-chinese">用动态动画阐述马歇尔·麦克卢汉对媒介的看法<br /> <br /> <br /> <br /> </span> https://freight.cargo.site/t/original/i/Z2017678049237868778009394283130/MTH_Website-Cargo-3_16.jpg https://yimao.design/boudin-san-francisco 2025-07-18T00:45:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/G2019594162738395613699438150266/WK15_Behance-Portfolio6.jpg https://freight.cargo.site/t/original/i/A2019594162332567244077828014714/01.jpg The full collection of rebranded Boudin San Francisco visual language<br /> <span class="bodycopy-chinese">品牌重塑后的整体样式</span><br /><br /> <br /> https://freight.cargo.site/t/original/i/K2019594162498587940741213979258/03.jpg https://freight.cargo.site/t/original/i/G2019594162480141196667504427642/02.jpg https://freight.cargo.site/t/original/i/Q2019594162535481428888633082490/05.jpg https://freight.cargo.site/t/original/i/B2019594162553928172962342634106/06.jpg A holder design on the container lid <br /> <div style="text-align: left;"><span class="bodycopy-chinese">外卖盖子上设计了卡槽，方便嵌入标签信息</span></div> https://freight.cargo.site/t/original/i/D2019594162590821661109761737338/08.jpg https://freight.cargo.site/t/original/i/G2019594162701502125552019047034/WK15_Behance-Portfolio2.jpg https://freight.cargo.site/t/original/i/W2019594162646161893330890392186/IMG_2064.jpg These containers were 3D printed at ArtCenter College of Design.<br /> <span class="bodycopy-chinese">包装模型是在艺术中心设计学院3D打印而成的。</span> https://freight.cargo.site/t/original/i/S2019594162572374917036052185722/07.jpg The to-go container designed specifically for the ‘Boudin bowl’<br /> <div style="text-align: left;"><span class="bodycopy-chinese">专门为“面包碗汤”设计的外卖盒子<br /> <br /> <br /> <br /> </span></div> https://freight.cargo.site/t/original/i/F2019594162683055381478309495418/WK15_Behance-Portfolio.jpg https://freight.cargo.site/t/original/i/V2019594162627715149257180840570/IMG_0516-copy.jpg Early packaging and brand identity sketches<br /> <span class="bodycopy-chinese">一些项目初期的包装设计和标识设计草稿<br /> </span> https://freight.cargo.site/t/original/i/G2019594162664608637404599943802/P2_P9-final-assemble-03.JPG Models were designed in SolidWorks<br /> <span class="bodycopy-chinese">建模软件用的是SolidWorks</span> https://freight.cargo.site/t/original/i/T2019594162719948869625728598650/WK15_Behance-Portfolio5.jpg https://freight.cargo.site/t/original/i/T2019594162609268405183471288954/09.jpg https://yimao.design/psychedelic-perfume 2025-07-18T00:45:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/A2019594162332567244077828014714/01.jpg https://freight.cargo.site/t/original/i/S2020531830440784940929880556154/PP_05.jpg https://freight.cargo.site/t/original/i/R2020531830533018661298428314234/PP_10.jpg https://freight.cargo.site/t/original/i/F2020531830496125173151009211002/PP_08.jpg https://freight.cargo.site/t/original/i/N2020531830403891452782461452922/PP_03.jpg https://freight.cargo.site/t/original/i/W2020531830311657732413913694842/PP_01.jpg https://freight.cargo.site/t/original/i/F2020531830477678429077299659386/PP_07.jpg https://freight.cargo.site/t/original/i/J2020531830514571917224718762618/PP_09.jpg https://freight.cargo.site/t/original/i/V2020531830385444708708751901306/PP_02.jpg https://freight.cargo.site/t/original/i/U2020531830459231685003590107770/PP_06.jpg https://freight.cargo.site/t/original/i/M2020531830422338196856171004538/PP_04.jpg https://yimao.design/rebelle 2025-07-18T00:45:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2097382268130821935013741855354/YiMao_Kanna_02.jpg <div style="text-align: left;">Colors are intentionally used to reveal the strength of the product. <br />Alce (red): strength level 8–9 (max.10) <br />Toco (orange): strength level 7–8 (max.10) <br />Hope (green): strength level 3–4 (max.10) <br />Gouldian (blue): strength level 0 (max.10) <br />Lori (purple): strength level 1–2 (max.10)</div><br /> <br /> <br /> https://freight.cargo.site/t/original/i/I2097382268112375190940032303738/YiMao_Kanna_01.jpg https://freight.cargo.site/t/original/i/Y2097382268149268679087451406970/YiMao_Kanna_03a.gif https://freight.cargo.site/t/original/i/J2097384151211350467432189919866/YiMao_Kanna_03b.jpg https://freight.cargo.site/t/original/i/P2097384151340477675948156781178/YiMao_Kanna_07a.gif https://freight.cargo.site/t/original/i/W2097384151266690699653318574714/YiMao_Kanna_05a.gif https://freight.cargo.site/t/original/i/I2097384151229797211505899471482/YiMao_Kanna_04a.gif https://freight.cargo.site/t/original/i/J2097384151285137443727028126330/YiMao_Kanna_05b.jpg https://freight.cargo.site/t/original/i/H2097384151303584187800737677946/YiMao_Kanna_06a.gif https://freight.cargo.site/t/original/i/R2097384151322030931874447229562/YiMao_Kanna_06b.jpg https://freight.cargo.site/t/original/i/A2097384151248243955579609023098/YiMao_Kanna_04b.jpg https://freight.cargo.site/t/original/i/S2097384151358924420021866332794/YiMao_Kanna_07b.jpg https://freight.cargo.site/t/original/i/O2097387914863650338244587029114/YiMao_Kanna_11.jpg https://freight.cargo.site/t/original/i/T2097387914789863361949748822650/YiMao_Kanna_08.jpg https://freight.cargo.site/t/original/i/N2097387914826756850097167925882/YiMao_Kanna_09.jpg https://freight.cargo.site/t/original/i/N2097387914845203594170877477498/YiMao_Kanna_10.jpg https://yimao.design/kanna 2025-07-18T00:45:10+00:00 always 0.5 https://freight.cargo.site/t/original/i/N2097382268130821935013741855354/YiMao_Kanna_02.jpg <div style="text-align: left;">Colors are intentionally used to reveal the strength of the product. <br />Alce (red): strength level 8–9 (max.10) <br />Toco (orange): strength level 7–8 (max.10) <br />Hope (green): strength level 3–4 (max.10) <br />Gouldian (blue): strength level 0 (max.10) <br />Lori (purple): strength level 1–2 (max.10)</div><br /> <br /> <br /> https://freight.cargo.site/t/original/i/I2097382268112375190940032303738/YiMao_Kanna_01.jpg https://freight.cargo.site/t/original/i/Y2097382268149268679087451406970/YiMao_Kanna_03a.gif https://freight.cargo.site/t/original/i/J2097384151211350467432189919866/YiMao_Kanna_03b.jpg https://freight.cargo.site/t/original/i/P2097384151340477675948156781178/YiMao_Kanna_07a.gif https://freight.cargo.site/t/original/i/W2097384151266690699653318574714/YiMao_Kanna_05a.gif https://freight.cargo.site/t/original/i/I2097384151229797211505899471482/YiMao_Kanna_04a.gif https://freight.cargo.site/t/original/i/J2097384151285137443727028126330/YiMao_Kanna_05b.jpg https://freight.cargo.site/t/original/i/H2097384151303584187800737677946/YiMao_Kanna_06a.gif https://freight.cargo.site/t/original/i/R2097384151322030931874447229562/YiMao_Kanna_06b.jpg https://freight.cargo.site/t/original/i/A2097384151248243955579609023098/YiMao_Kanna_04b.jpg https://freight.cargo.site/t/original/i/S2097384151358924420021866332794/YiMao_Kanna_07b.jpg https://freight.cargo.site/t/original/i/O2097387914863650338244587029114/YiMao_Kanna_11.jpg https://freight.cargo.site/t/original/i/T2097387914789863361949748822650/YiMao_Kanna_08.jpg https://freight.cargo.site/t/original/i/N2097387914826756850097167925882/YiMao_Kanna_09.jpg https://freight.cargo.site/t/original/i/N2097387914845203594170877477498/YiMao_Kanna_10.jpg https://yimao.design/archived 2025-09-30T00:32:11+00:00 always 0.5 https://yimao.design/ideaboard-2024-(archived) 2025-09-30T00:32:11+00:00 always 0.5