︎ unfinished M.F.A. | Graphic Design | Academy of Art University (2016–2017) ︎ unfinished B.F.A. | Graphic Design | School of Visual Arts (2013)
• Branding • Packaging • Design Research & Strategy • Editorial Design • Art Direction • Transmedia explorations *minor on Motion, UI, Solidworks, and Processing.
My name is Yi Mao, a visual and content communication designer working in print, packaging, digital media, and in physical environments. I have a background in art, photography, and film, which gives my current design work a multifaceted perspective. I care deeply about telling people’s stories and am fascinated by how these stories can resonate emotionally with others. By unfolding stories and creating resonance, I want my designs help companies and organizations to make meaningful connections to the people that can benefit from what they provide.
︎ typography & language, imagemaking, colors, research & critical thinking, branding & packaging, emotions & storytelling, art direction.
As a design practitioner, I believe in curiosity, authenticity, friendliness, and tolerance. My works are mostly influenced by the relationship among values, intentions, and meanings which fundamentally transforms into branding, typography, content communication, and experience design across multiple media/mediums.