My name is Yi Mao (“Yi” is pronounced the same as letter “e”) and I’m a content-communication designer working with print, digital and 3d media/medium.
︎ typography & language, imagemaking, colors, research & critical thinking, branding & packaging, emotions & storytelling, art direction.
I believe in curiosity, authenticity, friendliness, and tolerance. I like to help clients discover thoughtful, responsible, and creative solutions to tell their stories.
No plagiarism & “digital promiscuity” / Comparing yourself to others, you will get lost. / As a designer, one shouldn’t limit herself or himself to one “style” and influence from one institution. / By saying “one should keep pushing his or her limits”, it doesn’t mean that one must push too hard and push too far. There is always a balance and limit. Live a life and get a healthy body.