Graphic Design (Editorial)

February. 2018

Great Writer Series

This project is to design an 8 page plus cover, text-heavy publication based on the research of a writer's life and work. The writer I choose is the Argentine short-story writer, essayist, poet and translator, Jorge Luis Borges and his famous short story, The Garden of Forking Paths.

The requirements of this project:
01—letter size
02—double-sided printing
03—black laser (no bleed, no colors)
04—collated, saddle stitch
05—any choices of paper stock

*One experimental approach I do for this project is the use of paper stock. What I do is producing three versions of brochures based on two papers, Clearprint 10001416 Design Vellum Paper and Neenah Translucent Gold Paper.

*Design concept: Borges's works mainly deal with topics of time, space, self-identity, bizarreness, and contradiction. His works have inspired so many contemporary movies like The Matrix, Inception, and Interstellar. In order to present his writing style, the arrangement of layout is using type glyphs, lines and juxtaposition of texts to reveal a sense of passage of time. From the first page to the last page, all the spreads would be able to compose a timeline.

*One version of brochures is using only vellum paper for printing. The initial idea is that when audience see the closed brochure, they would see the translucent pages overlap each other, creating complex layers. This approach is to mimic one of the Borges's writing styles, which is about contradiction.

Designer: Yi Mao
Instructor: River Jukes-Hudson 

© 2017–2023 Yi Mao All rights reserved.

California & future destinations