For “Buttress”, it originates from the architectural term “flying buttress”. The term itself also correlates with biology, car design, and musical instruments. Designer’s intention of designing this typeface is embracing the traditions of serif typefaces in a contemporary context. There is always a duality aspect embedded in this typeface. Ideal contexts, topics and formats may relate to this typeface are, FILM/MUSIC/THEATRE, RESTAURANT, TECHNOLOGY, COSMETIC, PACKAGING, EXHIBITION, FILM, BRAND IDENTITY, POSTER, AND SIGNAGE.





Designer: Yi Mao
Instructor: Greg Lindy